Marketing Operations

Callidus Software Launches New Products, Upgrades Based On The Internet Of Things

The Internet of Things (IoT) has changed sales and marketing significantly, and organizations need to take advantage of that and continue to innovate and learn to achieve results. That was the message from Callidus Software President and CEO Leslie Stretch at the company’s CallidusCloud Connections 2016 conference in Las Vegas…

May 20, 2016
Written by Carol Krol

What Marketers Can Learn From Software Developers

Marketers face an ever-expanding array of available technology and a need to harness it to improve their work. As a result, they are beginning to borrow from the software developer playbook, according to Scott Brinker, editor of chiefmartec.com and founder and CTO of ion interactive, in his keynote remarks at MarTech in San Francisco.

March 23, 2016
Published in Blog
Written by Carol Krol

Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B buying decisions and social media expands their impact.

February 10, 2016
Published in Blog
Written by Carol Krol

Time To Test And Measure In B2B Marketing

Experimentation isn’t a word often associated with B2B marketing. In fact, the conventional marketing plans for most B2B brands have typically been built around core industry events, sprinkled with webinars and maybe a few white papers centered on new solutions.

January 26, 2016
Published in Blog
Written by Andrew Gaffney

B2B Technology Adapting To Growing Importance Of Marketing And Sales Alignment

The goal of buyer centricity requires everyone — including marketing, sales and service — to stay aligned for consistent, relevant and resonant experiences with potential customers. At Salesforce Connections 2016 in Atlanta, the topic on speakers’ and attendees’ minds was how technology has begun to help B2B companies align across…

May 18, 2016
Written by Brian Anderson

The Mx Group Unveils Solution To Help Marketers Maximize Marketing Automation

Digital and demand generation firm The Mx Group announced the debut of JourneyMax, a strategy, content and campaign solution to help B2B marketers make the most of their Marketo Engagement Marketing Platform, as well as other marketing automation platforms.

May 12, 2016
Written by Audrey Goodson Kingo

Marketo Debuts New Platform Architecture, New Products At Annual Summit

“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based marketing automation platform, as well. The announcements all focused on putting the marketer at the center of their organization…

May 11, 2016
Written by Carol Krol