SiriusDecisions Announces Return On Integration Awards Winners

April 13, 2016
Written by Klaudia Tirico
Published in News Briefs

B2B research and advisory firm SiriusDecisions has announced the winners of its annual Return On Integration (ROI) Awards series, which recognizes companies for their achievements in sales, marketing and product alignment. The winners will be showcasing their initiatives and outcomes during SiriusDecisions’ 11th Annual Summit in Tennessee May 24-27.

ServiceNow was recognized in the sales enablement category for its Sales Academy, an approach to onboarding new sales representatives to maximize productivity. In the product/solution marketing category, Zebra Technologies will receive the ROI Award for its product lifecycle management process.

Microsoft also will be honored in the demand creation category for its demand creation engine, while FIS Global is recognized for its operationalization and ongoing management of marketing campaigns in the marketing operations category. Finally, Commvault will be honored in the content strategy category for its data-driven approach to content attribution.

Winners were chosen based on criteria, such as:

Unique integration of sales, marketing and/or product;
Advanced use of infrastructure to support shared/interlocked processes; and
Application of SiriusDecisions models and methods as a part of an alignment initiative.

“The winners of this year’s ROI Awards have proven themselves by honing the art and science of intelligent growth through unique implementations of SiriusDecisions research and frameworks,” said John Neeson, Managing Director of SiriusDecisions, in a statement.