Marketing Operations

IBM To Acquire Bluewolf, Enhance Cloud Consulting And Implementation Services

IBM announced it will acquire cloud consulting and implementation services provider Bluewolf, known as one of Salesforce’s top strategic partners. Financial details for the acquisition were not disclosed, but Re/Code reported the deal at about $200 million, according to sources.

March 31, 2016
Written by Brian Anderson

Simplified Tech, Customer Journey and Integration Emerge As Three Big Marketing Technology Trends

The marketing technology industry has never been more competitive, had more choices or been more vital to the overall success of marketing. This became abundantly clear at last week’s MarTech Conference in San Francisco.

March 30, 2016
Written by Nancy White, KoMarketing

DataMentors Launches Cloud For Real-Time Marketing Automation

Data-as-a-Service (DaaS) provider DataMentors has launched a Marketing Cloud intended to provide marketers with first- and third-party data and analytical insights to create accurate customer journeys and target buyers based on where they are in their buying decision.

March 28, 2016
Written by Klaudia Tirico

Study: 73% Of Millennials Are Involved In B2B Decision-Making

Known as the largest generation in the U.S. labor force, Millennials (defined as between ages 20 to 35) are a valuable demographic in B2B sales and marketing. A recent study from Sacunas, a B2B marketing agency, revealed that 73% of Millennials are involved in some form of B2B decision-making, and…

March 25, 2016
Written by Klaudia Tirico

MarTech 2016: Marketing Technology Ecosystem Expands To 3,500 Companies

The number of technology vendors that provide platforms and tools for marketers has exploded in the past 12 months to an estimated 3,500 companies total, according to Scott Brinker, Publisher of chiefmartech.com, who announced the new tally and accompanying infographic during his keynote address at MarTech in San Francisco. That…

March 21, 2016
Written by Brian Anderson

ReadyTalk Unveils Act-On Integration For Deeper Buyer Insight

Online conferencing and webinar services company ReadyTalk has integrated with marketing automation software platform Act-On Software. The partnership gives ReadyTalk automated processes to help collect and analyze buyer engagement data. This can potentially help marketers qualify prospects based on how their customers are engaging with content.

March 17, 2016
Written by Klaudia Tirico

ClearStory Data Offers Holistic Insight With B2B StoryBoards

ClearStory Data, a data intelligence company, has unveiled B2B StoryBoards, a solution the company said is designed to provide consistent reporting and insight to normally disparate networks of users, external partners, stakeholders and clients.

March 14, 2016
Written by Brian Anderson