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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Source: Aberdeen

Aberdeen Acquires The Big Willow

Aberdeen, an intent-based marketing and sales solutions provider, has acquired The Big Willow, an intent data provider, for an undisclosed amount. Together, the companies aim to offer enhanced intent data that includes specific company locations and target contact titles.
B2BMXperts Share What They Are Thankful For In Their Tech Stacks

B2BMXperts Share What They Are Thankful For In Their Tech Stacks

  via GIPHY Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.
Seismic Appoints First CFO

Seismic Appoints First CFO

Seismic, a marketing and sales enablement software company, named John McCauley as its first CFO to oversee the company’s global financial operations.
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