Marketing Operations

Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote

The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing efforts to buyer preferences and needs.

February 20, 2019
Published in Blog
Written by Klaudia Tirico

Brightcove To Acquire Ooyala, Looks To Grow Video Platform Capabilities And Expand Global Reach

Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million.

February 15, 2019
Written by Elise Schoening

RollWorks Hires Former Marketo Executive As New President

AdRoll Group announced former Marketo executive Robin Bordoli as the new president of its RollWorks division.

February 6, 2019
Written by Elise Schoening

Leadspace Reports Record Growth, Attributes Customer Success And New Data Partnerships

Leadspace, a customer data platform for B2B sales and marketing, announced it had doubled its annual returning revenue after a year of record growth.

February 1, 2019
Written by Elise Schoening

4 Simple Steps To Marie Kondo Your Marketing Data

Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.

January 30, 2019
Published in Blog
Written by Elise Schoening

Infusionsoft Rebrands As Keap, Releases New Client Management Software

Infusionsoft, a small business CRM, sales and marketing software provider, announced that it has rebranded as Keap. According to CEO and Co-Founder Clate Mask, the name represents the company’s mission to help small businesses keep going, keep serving and keep growing.

January 29, 2019
Written by Elise Schoening

LiveChat Aims To Power Customer Service, Marketing Teams With New Chatbot Features

LiveChat offers live chat and help desk software for businesses. Through a new integration with the company’s other product, ChatBot, it has released new chatbot capabilities designed to help marketers and custom service managers better manage their relationships with customers.

January 28, 2019
Written by Elise Schoening