Marketing Operations

Twilio To Acquire SendGrid For $2B

Twilio, a cloud communications platform, announced plans to acquire SendGrid, an email marketing platform, in an all-stock transaction valued at about $2 billion.

October 17, 2018
Written by Elise Schoening

Channel Marketing Chat: What’s Fueling The Growing Focus On Partner Programs?

Ongoing shifts in buyer behavior and rapid developments in technology are not only having an impact on direct marketing initiatives — they are also affecting the role of indirect channel partners in the B2B marketplace.

October 17, 2018
Published in Blog
Written by Brian Anderson

Infusionsoft Raises $20M To Enhance CRM Offering For SMBs

Infusionsoft, a CRM, sales and marketing software provider for SMBs, received a $20 million investment from ORIX Growth Capital. The company said the funding will be used to fuel product development and market expansion.

October 17, 2018
Written by Elise Schoening

From left to right: Godard Abel, CEO, and Tim Handorf, President of G2 Crowd (Source: G2 Crowd)

G2 Crowd Raises $55M In Series C Funding Round To Fuel ‘Amazon For Businesses’

G2 Crowd, a B2B software and services review platform, has raised $55 million in a Series C funding round led by IVP. Emergence Capital, Accel and Pritzker Group Venture Capital also participated in the round, which brings the company’s total funds to $100 million.

October 11, 2018
Written by Elise Schoening

Leadspace And Radius Prepare Go-Forward Strategies After Calling Off Merger

Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when Leadspace and Radius announced plans to merge back in April. What was interesting, however, was how the companies would integrate to become one, given that they had somewhat similar product offerings but different…

October 9, 2018
Written by Andrew Gaffney

Affinity Releases Alliances Solution To Rival LinkedIn With Streamlined Business Introductions

Affinity, a relationship intelligence platform, unveiled Alliances, a new solution designed to help marketing professionals expand their network with real-time insights of top connections to make introductions for prospective customers and companies.

October 8, 2018
Written by Elise Schoening

Marketo Fall Release Includes Updates To Sales Engage, Sky And Bizible

Marketo, which was recently acquired by Adobe, announced a fall ’18 release that features updates designed to improve the customer experience, streamline campaign management and enhance analytics.

October 3, 2018
Written by Elise Schoening