Marketing Operations

Metadata Unveils Updates To Marketing Ops Platform

Metadata.io, an AI-powered marketing operations platform, has launched new capabilities designed to alleviate manual marketing tasks, including enhanced customization, notification and UI/UX advancements.

October 7, 2019
Written by Brian Faussette

Invoca Launches Tool With High-Intent Customer Insights

Invoca, an AI-driven call tracking company, has unveiled Signal Discovery, a tool designed to provide marketers with insights into first-party conversation data from high-intent consumers. As part of the company’s Signal AI Conversational Analytic Suite, the new tool aims to help marketers efficiently understand customer behavior without the need to set up…

October 1, 2019
Written by Brian Faussette

The B2B CMO Balancing Act: 13 Top CMOs Share Insights On Shifting Priorities For Teams, Tech And Customer Experience

B2B CMOs are shifting focus to expanded revenue responsibilities, which means they are increasingly being asked to own their numbers with heightened involvement in the customer experience and communication across the organization with strong teams. This requires today’s CMO to transform into a leader that focuses on brand storytelling, strong…

September 25, 2019
Written by Amanda Hollenbeck

Playing “Musical Chairs” With Your Marketing Automation Platform Is Not A Solution To Your Scalability Problem

We’re often involved in sales engagements where the prospect has either recently changed their marketing automation platform or is considering a switch. Migration can be extremely costly — so why do it? Maybe it’s Oracle, Adobe and Salesforce battling for incremental market share in a saturated market. But more likely,…

September 23, 2019
Written by Ed King, Openprise

3 Agile Marketing Fails (And How To Fix Them)

While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a collective of agile marketing coaches.

September 4, 2019
Published in Blog
Written by Klaudia Tirico

Stein IAS Chairman Shares Why Post-Modern Marketing Requires Digital Transformation

Transformation and evolution are vital to continued success in the B2B world. While many businesses have been discussing digital transformation at length for some time now, very little has been done in digital marketing transformation within enterprise-level organizations.

August 28, 2019
Written by Brian Anderson

#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies

The challenges for CMOs in today’s B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and customer-centricity to ultimately drive revenue. However, there has never been more opportunity for marketing to take a seat at the executive table as a respected business partner.

August 15, 2019
Written by Demand Gen Report Team