Marketing Operations

AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or incomplete account data and leads that get lost in the handoff between marketing and sales. But B2B companies such as…

July 10, 2019
Written by Elise Schoening

3 Ways To Maximize AI At Your Company

The spectrum of marketing performance across companies has never been wider. Some marketing teams are crushing it, while others are languishing.

July 9, 2019
Written by Brian Kardon, Fuze

M&A Wave Coming In The Martech/Salestech Space? Tableau, Looker Deals Signal Future Consolidation

The month of June brought in a heat wave of M&A activity in the software/technology category, and the megadeals that took place could point to future deals more directly impacting the martech and salestech categories.

June 19, 2019
Published in Blog
Written by Andrew Gaffney

B2B Brands Tap Customers To Drive People-Based, Referral Marketing

As B2B companies become more customer focused, unique opportunities are arising from the deep bonds developed between buyers and sellers. Tactics such as referral marketing have become more prevalent as buyer expectations change and B2B businesses look to their customer advocates to bolster new conversations.

June 19, 2019
Written by Brian Anderson

Channel Partners Make Bigger Investments In Marketing Their Own Brands & Vendors

When two partners introduced Kerstin Demko, Sage’s North America Partner Marketing Director, to their first-ever dedicated marketing employees, she realized that a program to encourage partners to be more active marketers was getting traction.

June 12, 2019
Written by Terry Moffatt, Contributing Writer

Perficient Boosts Consulting Capabilities With Sundog Interactive Acquisition

Perficient, Inc., a digital transformation consulting firm, acquired Sundog Interactive, Inc., a B2B marketing agency. The acquisition is positioned to strengthen Perficient’s Salesforce and manufacturing consulting capabilities, and adds about 100 technology, sales and consulting professionals to the company.

May 23, 2019
Written by Elise Schoening

PebblePost Announces New President

PebblePost, a direct mail marketing platform, appointed Jacob Ross as its new President. Ross joins the team to help lead the company into its next phase of growth, following a round of Series C funding in 2018. He will report to CEO Lewis Gersh.

May 23, 2019
Written by Elise Schoening