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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Cordial Partners With Snowflake To Enhance First-Party Data Capabilities

Cordial Partners With Snowflake To Enhance First-Party Data Capabilities

Cordial, a cross-channel marketing and data management platform, teamed up with Snowflake, a data cloud company, to list its data offering on the Snowflake Marketplace. Joint customers can now leverage Snowflake’s data engineering, storage, sharing and governance to gain access and security to Cordial’s data across their entire team with…
Are Events The New Offices?

Are Events The New Offices?

There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.
TechTarget Announces New Roles Within Leadership Suite

TechTarget Announces New Roles Within Leadership Suite

TechTarget, Inc., a B2B intent data provider, promoted Rebecca Kitchens from Executive Vice President and Publisher to President. The company also expanded Chief Revenue Officer (CRO) Steve Niemiec’s responsibilities, giving him the additional title of Chief Operating Officer (COO).
NextRoll Promotes Roli Saxena To CEO

NextRoll Promotes Roli Saxena To CEO

NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company. Saxena will lead NextRoll in the next phase of its transformation journey and leverage deep data and machine learning advantages to create more business opportunities.
Televerde Names New CEO

Televerde Names New CEO

Televerde, an integrated sales and marketing technology organization, selected Silicon Valley executive Chris McGugan as its CEO. McGugan will replace Morag Lucey, who retired earlier this year after leading the company for three years.
Appier Finalizes Acquisition Of Woopra

Appier Finalizes Acquisition Of Woopra

Appier, an artificial intelligence (AI) software-as-a-service (SaaS) company, finalized its acquisition of Woopra, a customer journey analytics SaaS company. The acquisition aims to strengthen Appier’s position in processing first-party data to build a next-generation customer data platform (CDP) with advanced AI technology and user-centric visualization analytics.
Mediafly Announces New Customer Advisory Board

Mediafly Announces New Customer Advisory Board

Mediafly, a revenue enablement and intelligence platform, launched its Customer Advisory Board (CAB), which consists of revenue leaders from different industries who will serve as strategic advisers for the company. This week, members of the board will meet in Chicago to discuss solutions to issues blocking B2B revenue growth and…
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