Marketing Analytics

Acquia Looks To Create Open Digital Experience Platform With Mautic Acquisition

Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount.

May 9, 2019
Written by Elise Schoening

Leadspace Launches On-Demand Hub For Data Management

Leadspace, a B2B customer data platform, unveiled Leadspace On-Demand, a comprehensive control center that aims to empower marketing and sales teams to optimize, analyze, align and activate their data all in one place.

May 7, 2019
Written by Elise Schoening

Data: The Key Differentiator In B2B Marketing

B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase time had decreased. Most buyers are conducting more detailed ROI analyses before making a purchase decision…

May 7, 2019
Written by Uday Nayar, Merkle

True Influence Unveils InsightBase 4.0 To Monitor Intent Of Buying Groups

True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed to help marketers define buying groups or demand units by customer persona. It is positioned to then automatically identify individuals who match…

May 6, 2019
Written by Elise Schoening

Act-On Adds Real-Time Website Personalization Capabilities To Platform

Adaptive marketing platform provider Act-On Software has launched Adaptive Web, an AI-based inbound marketing tool that aims to help marketers deliver personalized website content at the individual level — in real time.

May 6, 2019
Written by Klaudia Tirico

SAP Launches New Solution For Managing Customer Data, Partner Access

SAP unveiled SAP Customer Identity and Access Management (CIAM) solutions designed to help B2B companies manage customer and partner data. The SaaS solutions aim to offer secure identity, consent and access control with built-in authorization processes.

May 1, 2019
Written by Elise Schoening

PFL CMO Says B2B Companies See ‘Real Costs’ Of Inundating Buyers, Discusses Omnichannel Digital Experiences

Customer experience has taken the main stage in the B2B community. Companies are pushing towards a customer-centric go-to-market strategy, but struggle with the repercussions of constant inundation from the marketing automation boom over the past decade.

May 1, 2019
Published in Blog
Written by Brian Anderson