Marketing Analytics

B2BMXperts Share What They Are Thankful For In Their Tech Stacks

via GIPHY Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.

November 28, 2018
Published in Blog
Written by Brian Anderson

Source: ITSMA and ABM Leadership Alliance

New Research: 45% Of Marketers Double ROI With ABM

Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have seen at least double the ROI, according to new research from ITSMA, Demandbase and the ABM Leadership Alliance.

November 28, 2018
Written by Elise Schoening

Unpacking ‘Customer-Centricity:’ What It Means And How To Use It

Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent report by Gartner suggests that by 2020, poor customer experiences will destroy 30% of digital business projects.

November 26, 2018
Written by Carter Hallett, R2i

TwentyThree Offers Platform For Webinar Creation, Analytics

TwentyThree Webinars aims to provide a single tool for marketers to run and analyze webinars. It is positioned to bring landing pages, emails, production and on-demand videos into a streamlined, end-to-end platform that also enables marketers to gain a full understanding of webinar performance.

November 23, 2018
Written by Elise Schoening

SAP Unveils Intelligent Services For Its Marketing Cloud Offering

SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and drive revenue.

November 16, 2018
Written by Elise Schoening

Outsmart The Market: How AI Sales Winners Drive Above-Market B2B Growth

Amazon recommends “people who bought X also bought Y;” Netflix understands what “people like you” enjoy watching; and Waze shows you what drivers ahead have encountered. Your data powers the Artificial Intelligence (AI) algorithms in apps, making life more rewarding, safer and efficient. The helpful insights lure you to come…

November 9, 2018
Written by By Chris Harrington, InsideSales.com

LinkedIn Unveils Google Campaign Manager Integration

LinkedIn launched a new integration with Google Campaign Manager designed to help marketers manage attribution for all of their LinkedIn ads from a single, centralized location.

October 30, 2018
Written by Elise Schoening