Marketing Analytics

Invoca Secures $56M In Latest Funding Round

Invoca has raised $56 million in new capital, bringing the company's total financing to date to $116 million. The AI-powered call tracking and conversational analytics company plans to use the funding to accelerate product development and broaden its partners in digital advertising, marketing technology, CRM and affiliate marketing.

October 17, 2019
Written by Brian Faussette

Bombora & LiveRamp Join Forces To Help Marketers Reach SMBs

LiveRamp, an identity resolution service and data onboarding platform, has teamed up with intent data provider Bombora to launch a solution designed to improve the connection between B2B marketers and SMB prospects via digital channels.

August 28, 2019
Written by Amanda Hollenbeck

Anaplan To Acquire Business Intelligence Company Mintigo

During the company’s Q2 Fiscal 2020 earnings conference call, Anaplan unveiled that it has signed a definitive agreement to acquire Mintigo, an Israeli-based predictive analytics and AI solutions provider. The terms of the deal were not disclosed during the call.

August 28, 2019
Written by Amanda Hollenbeck

Evergage Releases New Data Warehouse Solution For Analysts

Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give business analysts access to the company’s unified customer and prospect data for building and analyzing segments and monitoring campaign performance.

August 15, 2019
Written by Brianna Ruback

Openprise Releases New Campaign Attribution Capabilities

Openprise has launched new campaign attribution capabilities in the Openprise Data Orchestration Platform, which are designed to help marketers understand the effectiveness of their campaigns and address issues with real-world, “dirty” data.

August 14, 2019
Written by Brianna Ruback

Black Pearl Mail Aims To Provide Centralized Solution For Email Signature Management & Analytics

Black Pearl Mail is built to activate the intelligence of email to help companies use it more strategically. With email branding, email signature management and analytics, Black Pearl aims to make external-facing functions like marketing and sales smarter.

August 12, 2019
Written by Brianna Ruback

Socio Secures $6M In Funding, Releases New Event Tools For Marketing & Sales

Socio, an event management platform, raised $6 million in Series A funding. The round was led by High Alpha Capital, with additional participation from Greenspring Associates. As part of the agreement, Mike Fitzgerald, Partner at High Alpha, will join Socio’s Board of Directors.

August 6, 2019
Written by Elise Schoening