Marketing Analytics

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved as the buyer’s journey became more complex. With organizations having multiple decision-makers in buying groups to research a potential purchase, attribution has become difficult for marketers to accurately assess the value of…

July 22, 2020
Written by Klaudia Tirico

Folloze Partners With Microsoft To Launch ABM Suite

Folloze, a personalized B2B marketing platform, has joined the Microsoft ISV Connect program and released an ABM suite for Microsoft Dynamics 365. The partnership aims to position B2B organizations to develop account- and customer-centric programs that reach accounts at any stage of the buyer’s journey.

July 17, 2020
Written by Michael Rodriguez

New Research: Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

PFL, a marketing automation platform, released its third-annual State of Multichannel Marketing Report, surveying 600 different marketers and recording their results over the last year. The report highlights the impact of direct mail on ROI, the importance of data accuracy, knowing a target audience and maintaining consistent brand messaging.

July 10, 2020
Written by Michael Rodriguez

Uberall Report Highlights Increase In B2B Unbranded Search

According to a new report from Uberall Inc., a provider of brand optimization and reputation services, Google data reflects that 90% of buyers typically don’t have a brand in mind when they begin their online research. When buyers first search for a product or service, they search for generic phrases…

June 1, 2020
Written by Marjorie Romeyn-Sanabria

6sense & Bombora Partner To Add Intent Data To Engagement Platform

6sense, an account-based engagement platform, has partnered with intent data aggregator Bombora to integrate Bombora’s Company Surge data with the 6sense Account Engagement Platform.

May 18, 2020
Written by Michael Rodriguez

Infogroup Launches New Intent Data Capability

Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data Axle offering, a real-time data delivery tool. The feature is designed to combine intent datawith Infogroup’s known business data to support account-targeting strategies via real-time API feeds.

April 29, 2020
Written by Michael Rodriguez

LeanData Releases New Analytics Tool

LeanData launched LeanData Engagement, a new analytics offering designed to leverage the company’s Lead-to-Account Matching technology to help marketers achieve greater alignment and synergy with sales teams to improve conversion rates, increase pipeline and maximize ROI.

April 29, 2020
Written by Marjorie Romeyn-Sanabria