Marketing Analytics

Code42 Gains $85 Million To Develop Data Intelligence Offerings

Code42, a data security and analytics startup headed by former Eloqua Chairman and CEO Joe Payne, received $85 million in Series B funding. The funds are intended to help the company to develop its analytics and data intelligence offerings and expand market share.

October 8, 2015
Written by Brian Anderson

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions with prospects and enhance engagement. Leveraging customer insights and predictive tools within personas, some leading B2B organizations say they have been able to create more contextual and personalized digital experiences for their…

October 7, 2015
Written by Kim Zimmermann

Widen Unveils DAM Insights, Offers Internal And External Content Analytics

Widen Enterprises, a digital asset management (DAM) solutions provider, has launched DAM Insights, an analytics tool designed to combine internal analytics and web data. This positionsB2B marketers to better understand where their content is being published, who is consuming the content and the overall ROI of individual assets.

October 2, 2015
Written by Brian Anderson

Adobe Analytics Unveils Data Analysis Tool

Adobe Analytics launched Analysis Workspace, a solution designed to help users at all levels analyze, interpret and share data throughout the organization.

September 25, 2015
Written by Brian Anderson

Cloud Elements Unveils APIs, Partners With HubSpot

Cloud Elements, a cloud API management and integration service, unveiled a set of bulk-loading APIs designed to help users import, export and synchronize data in their CRM and marketing automation applications.

September 21, 2015
Written by Kim Zimmermann

Data Analytics Tools, Microsoft Partnership Among Newsmakers At Dreamforce

Salesforce unveiled several new and upgraded products at its Dreamforce 2015 conference in San Francisco this week. The solutions debuted are designed to help companies maximize the data they collect from current customers and prospects, enabling them to make more data-driven marketing and sales decisions.

September 18, 2015
Written by Brian Anderson and Carol Krol

Act-On Adds Enterprise Solution To Expand Customer Base

Act-On Software unveiled Act-On for Enterprise, a platform designed to meet the needs of larger global marketing organizations. This represents a shift for Act-On, which had previously focused on solutions for the SMB market.

September 14, 2015
Written by Brian Anderson