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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Three Methods For Achieving Accurate Marketing Attribution

Three Methods For Achieving Accurate Marketing Attribution

Accurately attributing ROI to campaigns is the holy grail for marketing. It is important to build marketing programs with attribution in mind not just because of the validation it gives to the marketing department, but because it points to the activities that will have the biggest impact on revenue going…
ON24 Unveils Marketing Analytics Module

ON24 Unveils Marketing Analytics Module

ON24 announced its Marketing Analytics Module, a tool designed to deliver data on webinar campaigns, leads and trends while enabling marketers to track and understand key webinar metrics. The module positions marketers to measure ROI by providing insight into prospect data. Features of the new module include: Webinar Campaign Tagging…
SalesPredict Announces Partnership With HG Data

SalesPredict Announces Partnership With HG Data

SalesPredict and HG Data have announced a data partnership which will bring together SalesPredict’s predictive scoring algorithm and HG Data’s competitive intelligence on installed technologies. The alliance is designed to help B2B companies target inbound and outbound marketing efforts more effectively and gain deeper insight into the segments where they…
Dun & Bradstreet Integrates Data With Adobe Marketing Cloud

Dun & Bradstreet Integrates Data With Adobe Marketing Cloud

Dun & Bradstreet announced that its commercial data is now available in Adobe Marketing Cloud. Users can access the data through Adobe Audience Manager's Audience Marketplace feature, which is currently in beta testing. This solution is designed to provide B2B marketers with the ability to discover and engage online audiences…
Appboy Offers Multilingual Support, Spreads Reach To China

Appboy Offers Multilingual Support, Spreads Reach To China

Appboy, a mobile marketing automation solutions provider, has launched multilingual support capabilities, positioning users to send customized mobile push messages in roughly 1,000 languages. The new features are designed to leverage language preference data to enhance personalization. The company also announced a partnership with Baidu Cloud Push, China's equivalent to…
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