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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Content And Data Fuel B2B Inbound Marketing Strategies

Content And Data Fuel B2B Inbound Marketing Strategies

Industry experts report that B2B marketers are tackling their inbound marketing initiatives with the help of relevant, contextual content to provide B2B buyers the information they need to move along their buying journey. Ultimately, these data-driven clues position B2B sales teams with leads that are most likely to convert.
Most B2B Marketers Have Attribution Models

Most B2B Marketers Have Attribution Models

Nearly three-quarters (74.6%) of marketers use some type of attribution model. However, just a little more than one-quarter (27.6%) of marketers chose their attribution model to give proper credit to the touches that impacted conversion, according to this infographic from Bizible.
Demandbase Launches B2B Data Cloud, Adds Job Function Targeting

Demandbase Launches B2B Data Cloud, Adds Job Function Targeting

Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company's network IP address identification technology with behavioral data located in the user's current data management system. The new Data Cloud positions Demandbase customers to enhance their display ad targeting capabilities and create personalized messaging for prospective buyers.
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