Marketing Analytics

ClearStory Data Offers Holistic Insight With B2B StoryBoards

ClearStory Data, a data intelligence company, has unveiled B2B StoryBoards, a solution the company said is designed to provide consistent reporting and insight to normally disparate networks of users, external partners, stakeholders and clients.

March 14, 2016
Written by Brian Anderson

SqueezeCMM Unveils Native Advertising Lead Tracking Tool

SqueezeCMM, a content marketing measurement provider, launched a new module within its platform designed to help B2B marketers effectively track leads and conversion from native advertising.

March 10, 2016
Written by Brian Anderson

Marketo Partners With Accenture To Fuel Upmarket Growth

In the company’s continued effort to push upmarket with its marketing automation product, Marketo announced that it has partnered with Accenture to strengthen relationships with current and prospective accounts for both parties.

March 10, 2016
Written by Brian Anderson

Crimson Hexagon Raises $20 Million For Global Expansion

Social data analytics provider Crimson Hexagon has raised $20 million in growth equity financing. The funding, led by Sageview Capital, positions the company to expand its global sales and marketing team and infrastructure. The company has raised $17.5 million in previous funding rounds.

March 9, 2016
Written by Klaudia Tirico

Analyzing The Data Skills Of B2B Marketers

Predictive analytics is considered B2B marketers’ weakest data skill, while data segmentation is the strongest, according to a recent study conducted by B2B Marketing. This infographic highlights key findings from the report, in which 200 B2B marketers rate their personal data skills as well as their company’s and colleagues’ data…

RedPoint Uses Multiple Data Sources To Drive Cross-Channel Campaigns

RedPoint’s Convergent Marketing Platform is a customer engagement solution designed to execute data-driven, cross-channel campaigns throughout the customer lifecycle. With centralized operational control, RedPoint’s solution aims to provide consistent messaging across multiple platforms.

March 1, 2016
Written by Brian Anderson

True Influence Continues Three-Year Doubled Revenue Growth Streak

True Influence, a data-driven marketing technology company, announced continued company growth and expansion, doubling its revenue year-over-year since 2012.

February 26, 2016
Written by Brian Anderson