Marketing Analytics

Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform

Act-On Software has launched its Adaptive Journeys solution, which is designed to help users recognize behaviors, preferences and interests that can be used to automatically adapt messaging, distribution timing and optimal channel selection for more personalized engagement.

March 6, 2017
Written by Brian Anderson

Marketo Unveils Big Data Architecture Platform

Marketo has announced the public availability of its Engagement Platform, which the company said is designed to reduce the complexity of digital transformation by combining a company’s customer data and touch points into one unified platform. The Engagement Platform, which is now rolling out to Marketo customers, is powered by…

March 3, 2017
Written by Anna Spiewak

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of the 2017 B2B Marketing Exchange. In the opening remarks, members of the Demand Gen Report editorial team touched on some of the current key trends in the B2B landscape.

February 22, 2017
Written by By the DGR Editorial Team

DiscoverOrg Introduces Dashboard Feature For Data Append

DiscoverOrg, a sales and marketing data intelligence provider, announced it has launched AccountView, a new dashboard feature designed to append firmographic and technographic data to existing in-house data, as well as locate lookalike contacts and accounts.

February 9, 2017
Written by Anna Spiewak

Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to define how marketing touchpoints contribute to a closed deal with a machine learning algorithm, which can recommend models based on historical conversion performance and specified…

January 31, 2017
Written by Brian Anderson

Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Better reporting, measurement, attribution and data are marketers’ greatest areas of focus, according to new research commissioned by the Internet Advertising Bureau. A total of 74% of marketers, media buyers and AdTech executives say better reporting, measurement and attribution will command their attention in 2017. The study also found that…

January 30, 2017
Written by Brian Anderson

Study: Customer Data Platforms Expected To Exceed $1B In Revenue By 2019

New research from the CDP Institute shows that the customer data platform (CDP) industry is expected to exceed $1 billion in revenue by 2019, thanks to deeper investment and continued growth within the industry.

January 19, 2017
Written by Brian Anderson