Marketing Analytics

Invoca Unveils AI Capabilities Within Voice Marketing Cloud

Call intelligence company Invoca has released Signal AI, a new technology within the company’s Voice Marketing Cloud designed to analyze the context of phone conversations in real time, identifying customer behaviors and patterns.

August 7, 2017
Written by Matthew Halchak

Autopilot Debuts Insights Solution For Performance Tracking

Insights from Autopilot is designed to enable marketers to visualize and track the performance of their customer journeys against a goal, much like a fitness tracking app. Users are positioned to track the winning channels, metrics and messages needed to convert more revenue and optimize for a better customer experience.…

July 17, 2017
Written by Klaudia Tirico

How Marketers Can Influence Buyer Decisions Through Real-Time Personalization

Today’s businesses are drowning in customer data. They’re collecting a near-infinite amount of information from more communication channels and touchpoints than ever before. So, from the customer’s perspective, companies should know who they are and how to best serve them. Even with more opportunities to collect data, the problem of…

July 7, 2017
Written by Peter Micciche, Certain

Marchex Adds New Adobe Analytics Cloud Integrations To Enhance Mobile Ad Insights

Mobile advertising analytics company Marchex has announced both new integrations with Adobe Analytics Cloud. The new integrations aim to enable marketers to increase sales and retain customers by better understanding how customers and prospects interact with mobile ad offerings.

July 7, 2017
Written by Matthew Halchak

Merkle Acquires Aquila Insight To Expand European Data Analytics

Merkle, a global performance marketing agency, announced its acquisition of Aquila Insight, a data analytics organization in the United Kingdom.

July 5, 2017
Written by Matt Halchak, Contributing Writer

ON24 Introduces Prospect Engagement Profile

Webinar marketing platform ON24 launched its Prospect Engagement Profile, which is designed to translate webinar engagement into intelligence. This is intended to help marketers better understand a customer’s buying intent and deliver that knowledge to their sales counterparts.

June 29, 2017
Written by Matthew Halchak

SugarCRM Launches Relationship Intelligence Product

CRM solutions provider SugarCRM has launched “Hint,” the debut product from the company’s Relationship Intelligence product line, which is designed to help build better relationships with accurate buyer and account insights.

June 27, 2017
Written by Matthew Halchak