Marketing Analytics

Dstillery Partners With Bombora For New Prospecting And Analytics Solution

Dstillery, a digital marketing company, has announced a partnership with Bombora, a B2B intent data provider. The companies said the partnership will combine Dstillery’s machine-driven audience creation, delivery and optimization with Bombora’s business intent data to deliver a programmatic prospecting solution for B2B advertisers.

December 13, 2016
Written by Klaudia Tirico

Oktopost Partners With Twitter For Social Content Insights

Oktopost, a B2B social media management platform, announced it has partnered with Twitter to provide marketers social engagement data with their brand and content.

December 9, 2016
Written by Brian Anderson

Proof Unveils Business Impact Analytics Solution For Marketing And Communications

Proof, a NY-based marketing attribution startup, announced the launch of its first software platform, which it said will enable companies to analyze and understand the business impact of marketing initiatives.

December 6, 2016
Written by Brian Anderson

TechTarget Launches ABM Solution For B2B Tech Marketers

Technology media company TechTarget, Inc. has launched an account-based marketing solution for B2B tech marketers called Instant ABM.

December 1, 2016
Written by Klaudia Tirico

Return Path Acquires Email Copilot To Track Email Marketing Performance

Return Path, an email data solutions provider, has acquired Email Copilot, a company that tracks and analyzes email deliverability data. Terms of the acquisition were undisclosed.

November 30, 2016
Written by Klaudia Tirico

Applications Of AI And Machine Learning In Businesses

The artificial intelligence-based analytics market is expected to grow to $70 billion by 2020, according to Bank of America Merrill Lynch. With these predictions, it’s not too late to start considering the benefits of AI for your business. This infographic from LatentView provides a checklist of where to start with…

BoomTown Cuts Cost-Per-Lead In Half, Gains Channel Clarity With Invoca Call Intelligence

BoomTown, a sales and marketing software provider for the real estate industry, implemented Invoca’s call intelligence platform to gain deeper clarity into its marketing and sales performance. The company wanted to have better conversations with prospects and identify what was working — and not working — in their marketing initiatives.

November 23, 2016
Written by Brian Anderson