Marketing Analytics

Vanity Metrics: How To Avoid Lipstick On A Pig

Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty graphic contribute in some manner to our financial results? Or am I looking at the financial equivalent of lipstick on a pig?

September 17, 2018
Written by Mark Godley, CEO of LeadGenius

Radius Releases New Customer Data Platform

Radius, a data and predictive marketing software provider, unveiled Radius Unify, a new B2B customer data platform that aims to improve customer data and streamline pipeline.

September 13, 2018
Written by Elise Schoening

Survey Anyplace Provides Platform For Enhanced Surveys, Data Collection

Survey Anyplace is a survey creation and management tool that aims to improve data collection by improving surveys. The platform is designed to create modern surveys that engage respondents, are easy to answer and are optimized for mobile devices. FEATURES/FUNCTIONALITY The platform is positioned to let users create, customize, send…

September 10, 2018
Written by Elise Schoening

LogMeIn Releases GoToWebinar Updates For Better Navigation, Analytics

LogMeIn, a SaaS collaboration platform, unveiled updates to GoToWebinar designed to improve the webinar management tool’s usability and analytics.

September 6, 2018
Written by Elise Schoening

Sigstr Pulse Offers Relationship Marketing Platform Fueled By AI

Sigstr Pulse, a relationship marketing platform, is designed to use AI to analyze employee email and calendar patterns to provide insights into the quality of relationships and engagement within target accounts, locations or segments.

August 31, 2018
Written by Elise Schoening

DealSignal CEO Shares Analysis Of B2B Marketing Audience, New Definition Of “TAM”

Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance marketing, we have the ability to be fairly targeted in our outreach.