Demand Generation

DemandGen Report Honors 10 BtoB Organizations In The 2011 Sales & Marketing Alignment Awards

BtoB organizations of all sizes across a variety of markets are deploying automation tools to re-engineer internal processes and align sales and marketing teams. This collaboration is driving revenue growth, and improving campaign results and effectiveness for a multitude of companies, churning out effective leads and nurturing longer-term buyers. DemandGen…

June 28, 2011
Written by Demand Gen Report Team

Sales Enablement Emerging As Top Priority As Reps Struggle To Sustain Dialogue With Changing Buyer

BtoB companies' inability to align sales and marketing teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year, or $100 million for a billion-dollar company, according to IDC. With BtoB buyer behavior continuing to evolve, industry research points to an emerging…

August 16, 2011
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Social Enterprise Takes Center Stage At Dreamforce 2011 As Vendors Roll Out New Tools

More than 40,000 sales and marketing professionals gathered this week for Salesforce.com’s annual Dreamforce Conference at the Moscone Convention Center in San Francisco, CA, and social media took center stage at the event. Salesforce.com unveiled the “social enterprise,” a new framework of apps and innovations leveraging social, mobile and open…

August 31, 2011
Written by Demand Gen Report Team

Modern BtoB Demand Gen Tactics, New Management Frameworks Highlighted In New Book

As content messaging plays an increasingly critical role for prospects in the buying process, marketers are uniquely challenged to provide relevant value at every possible touch point. That said, it has become imperative for BtoB sellers to simultaneously focus on the buyer and adopt an operations mindset. This requires organizations…

September 20, 2011
Written by Demand Gen Report Team

Lead Gen Apprentice Panel At Marketing Sherpa B2B Summit Puts Experts On The Firing Line

By Alicia FIorletta, Associate Editor It wasn’t quite Donald Trump’s boardroom, but four industry experts were put on the firing line this week as part of the MarketingSherpa B2B Summit 2011 in Boston, Massachusetts, September 26-28. During the panel titled Lead Gen Apprentice – Quick Hit Tactics to Boost Your…

September 27, 2011
Written by Demand Gen Report Team

Kicking B2B marketing insights into action

Source: MathMarketing.com Hugh Macfarlane, Founder & CEO of MathMarketing, writes... At the end of day 2 at DemandCon, B2B marketing attendees should have all the advice you need to create a truly excellent Funnel Plan. The trick will be applying what you have learnt when you return to your B2B…

May 23, 2011
Written by Demand Gen Report Team

11 Smart Inside Sales Trends For 2011

By Josiane Feigon, Founder & CEO, Telesmart CommunicationsWatch out — the Sales Sniper Pilots have landed. Inside sales organizations continue to grow at least 30% faster than their field counterparts. It’s no longer about having the best Salesforce — In 2011, it’s the lead development pilots who are revving up…

February 15, 2011
Written by Demand Gen Report Team