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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Annuitas Merger Illustrates Strategic Trends In Demand Gen Consulting

Earlier this year, SiriusDecisions reported that while more B2B organizations are adopting marketing automation, few of them are satisfied with the value they're getting. In fact, 85% of these organizations told SiriusDecisions that they don't believe they're using marketing automation to its fullest potential. As a result, more of these…

Study: Email Marketing Budgets Will Increase During 2013

Most businesses will increase their email marketing investments during 2013, and a majority also plan to integrate email with their social media and mobile marketing, according to a study released this week by StrongMail. The email marketing solution provider surveyed 1,000 business executives during November, 2012. About 56% of the…
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Study Finds That Marketing Email Accounts For 70% Of Spam Complaints

The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath. The company's Email Intelligence Report found that marketers account for 70% of all "this is spam" complaints and 60% of all spam-trap hits.…
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Interview With Eloqua CEO Joe Payne

Marketing automation vendor Eloqua is coming off a busy few months. In August, the company issued its IPO; the stock, which went public at $11.50 a share, currently trades around $19. Last week, Eloqua followed up with its biggest user conference to date, including more than 1,500 customers and partners.…

SalesFUSION Partners With WebAttract, Announces Q3 Results

SalesFUSION, a provider of integrated marketing and sales solutions, has announced a partnership with WebAttract, a webinar demand creation and management consultancy. In addition, SalesFUSION has released FUSIONcast, a web campaign management platform within the SalesFUSION event management platform. FUSIONcast connects to the GoToWebinar and Webex webinar platforms. It enables…
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Eloqua Offers Marketing Automation For Asset Management Marketers

As the marketing automation market matures, it makes sense for vendors to focus more heavily on specialized, industry-specific offerings. That's exactly what Eloqua is doing with its just-released Eloqua Asset Management solution. Eloqua Asset Management, according to the company, is designed to help "mutual fund wholesalers, institutional asset managers, and…
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