Demand Generation

A Prescription for Healthier Marketing

By Joe Chernov, VP of Content Marketing, Eloqua Social media and demand generation are becoming marketing’s equivalent of the Hatfields and McCoys. The feud runs hot, and ultimately comes down to fundamentally different worldviews. Social media practitioners tend to trust that great content and great experiences will, eventually, result in…

August 2, 2011
Written by Demand Gen Report Team

The Magic of 12: How to Magnify Lead Generation Results Using Multiples

By Dan McDade, President & CEO, PointClear “I called them three times, and they didn’t get back to me so they must not have been interested.” Have you, a member of your field sales team, or one of your inside reps ever called a prospect a few times without connecting…

August 16, 2011
Written by Demand Gen Report Team

The Real Cost of Legacy Marketing Practices

By Lisa Cramer, President and Co-Founder of LeadLife Solutions It's a challenging time from a sales and marketing perspective. Buyers have changed their process when purchasing products and services. Accordingly, the leverage in the equation between sellers and buyers has changed. Even the sales process has changed.

September 7, 2011
Written by Demand Gen Report Team

The Aftermath of Dreamforce 2011

By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest…

September 20, 2011
Written by Demand Gen Report Team

3 Critical Areas Of Sales & Marketing Collaboration: Two Sides Of The Same Coin

By Bruce Wagoner, Digital Wavefront Too often companies silo marketing from sales when it relates to goals, strategies and tactics. In reality, they belong under the same roof and need to be collaborative, especially throughout the lead nurture effort.

September 27, 2011
Written by Demand Gen Report Team

Do You Know Your Marketing Maturity? Identifying and Transforming Marketing Strategy

By Michael Shanker, CEO & Director, Extraprise For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal.

October 4, 2011
Written by Demand Gen Report Team

Customer Intelligence in the BtoB World: A Call to Action

By Michael Shanker, CEO & Director, Extraprise Last week, in part one of our three part series, we examined how critical it is to understand your organization’s marketing maturity when it comes to creating an effective multi-channel marketing strategy.

October 11, 2011
Written by Demand Gen Report Team