Demand Generation

Sparked By Google Changes, B2B Marketers Focus On Mobile

Mobile devices are rapidly becoming the first screen many B2B buyers use to conduct research and browse the web. A majority (82%) of respondents to Demand Gen Report’s 2015 Content Preferences Survey said they required mobile-optimized content to access on tablets or mobile devices. In addition, 52% of B2B customers are…

July 14, 2015
Written by Kim Zimmermann

CallRail Data Shows Inbound Call Volume Up 16% For SMBs

CallRail, a call tracking and analytics platform provider, unveiled findings from its Q1 2015 call volume data that shows a 16% year-over-year increase in inbound phone calls for SMBs. The findings come from the analysis of data from approximately 350 CallRail customers. The data shows a continuous growth in inbound…

June 26, 2015
Written by Brian Anderson

SalesPredict Announces Partnership With HG Data

SalesPredict and HG Data have announced a data partnership which will bring together SalesPredict’s predictive scoring algorithm and HG Data’s competitive intelligence on installed technologies. The alliance is designed to help B2B companies target inbound and outbound marketing efforts more effectively and gain deeper insight into the segments where they…

June 19, 2015
Written by Steve Scafidi, Contributing Writer

Study: Online Forms With Incentives Increase Conversion Rates

Online forms with incentives have higher conversion rates, with contest forms averaging a 35% conversion rate compared to survey forms (14%), event registration (11%) and lead generation forms (11%). These are just some of the findings from the recently published 2015 Form Conversion Report from Formstack, an online form builder.

B2B Marketers Leverage The Marketing Cloud To Personalize Engagement

Following several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through the integration of marketing activities under the marketing cloud. Personalization is among the key benefits of marketing clouds, as…

March 11, 2015
Written by Brian Anderson, Associate Editor

Demand Gen Summit: Marketers Look To Generate Demand By Fishing With A Smaller Net

During his presentation as part of the Demand Gen Summit track at the B2B Content2Conversion Conference, Jason Hekl — VP and Group Director of SiriusDecisions — described the concept of “small-net fishing,” in which marketers proactively target narrowly defined groups of new prospects. His remarks mirrored the strategies of many…

February 25, 2015
Written by The Demand Gen Report Staff

5 Ways To Generate Better Leads

By Erich Flynn, TreeHouse Interactive If you struggle with lead generation, you’re not alone. A recent study on Lead Management and Social Engagement, by research firm CSO Insights, found that poor data quality for both prospects and customers — and the fact that sales personnel feel they don’t receive the…