Demand Generation

Exclusive Research: Marketing Budgets Shift To Data-Driven Initiatives

As the performance of traditional demand generation practices plateaus, many marketers are shifting their budgets to data-driven initiatives in an effort to improve targeting, enhance personalization and convert more prospects.

November 4, 2015
Written by Kim Zimmermann

SweetIQ Raises $4.2M To Boost Local Marketing Automation Growth

SweetIQ, a local marketing automation platform provider, has raised $4.2 million in Series A funding that is intended to help the company expand its team and accelerate product development.

November 3, 2015
Written by Brian Anderson

Act-On Names Former Salesforce Exec As CEO

Act-On Software appointed former Salesforce executive Andy MacMillan to the position of CEO. He will replace Raghu Raghavan, Act-On's founder and previous CEO, who will transition into the CTO role and will focus on product and technology development.

October 28, 2015
Written by Kim Zimmermann

8 Ways To Get B2B Demand Gen Back On Track

B2B marketers are challenged with finding the right mix of technology and budgets for successful demand generation campaigns. This infographic from Spear Marketing Group highlights key findings from a recent study that analyzed the technology, content and demand generation tactics being used by leading B2B marketers. [Click To Expand] Source:…

The Perils Of Manual Demand Generation Processes

Even in today’s tech-savvy marketing environment, inbound and outbound demand generation processes still require a lot of manual intervention. This infographic from Integrate highlights how a lack of automation can impact marketing activities. [Click To Expand] Source: Integrate

Televerde Expands With European Office

Televerde announced plans to open a European office, a move designed to help current B2B clients expand internationally and enable Europe-based companies to accelerate revenue growth through demand generation and inside sales solutions.

October 19, 2015
Written by Kim Zimmermann

Facebook Lead Ads Aims To Simplify Mobile Lead Form Engagement

Facebook announced the general availability of Lead Ads, the company's mobile form solution designed to simplify the way users engage with mobile advertising. The offering positions B2B companies to gain credible, accurate contact information for prospective customers — increasing inbound social leads and simplifying the buyer's experience with the brand.

October 9, 2015
Written by Brian Anderson