Demand Generation

Basecamp Leads Launches B2B Lead Generation Platform

Basecamp Leads, a business intelligence solutions provider, has launched a B2B lead generation platform designed to help marketers prospect more efficiently.

January 29, 2016
Written by Brian Anderson

Supercharging B2B Inbound With Better Site-Side Personalization and Analytics

With inbound marketing growing at a rapid pace, personalization has become critically important to B2B marketers. Presenting visitors with relevant content can turn a marketer’s website into a lead machine and ultimately further marketing’s transformation into a profit center.

January 26, 2016
Written by Mike Burton, Bombora

SiriusDecisions’ Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

Data and science are playing a more prominent role in demand generation, and the marketers with the best data-driven marketing strategies are pulling ahead of their peers. In their upcoming keynote address as part of the Content2Conversion Conference and Demand Gen Summit Feb. 15-Feb. 17, SiriusDecisions’ Marketing Leader Brad Gillespie,…

January 22, 2016
Written by Demand Gen Report Team

Answers To The Top 10 Email Marketing Questions

With the email marketing landscape continuously evolving, it is important for B2B marketers to stay informed about best practices in design, subject lines, body copy and other factors that can impact open rates and conversions. This infographic from Email Monks addresses some common email marketing queries.

The Road To Content2Conversion: Content-Driven Demand Gen Gets Aggressive

In his upcoming presentation at the B2B Content2Conversion conference, Jim D’Arcangelo, SVP of Marketing at service commerce platform provider Booker, will be discussing the next generation content-driven demand gen during his presentation. Demand Gen Report, which hosts the conference, sat down with D’Arcangelo to talk about the tools and techniques…

January 19, 2016
Written by Demand Gen Report Team

A Structured Approach To Demand Generation Analytics

Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data.

January 15, 2016
Written by Adam B. Needles, ANNUITAS

B2B Marketers Invest More In Social Media To Drive Demand

B2B marketers need to be where the buyers are if they expect to drive demand. As more B2B buyers turn to social media to interact with their peers and gain insight from industry thought leaders, progressive companies such as Kaspersky Lab and Johnson Controls are investing more in social media…

January 13, 2016
Written by Brian Anderson