Demand Generation

Captora Updates Platform To Maximize Digital Top-Of-The-Funnel Efforts

Captora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help marketers prioritize, launch and optimize a portfolio of campaigns across search, advertising and social media channels.

May 4, 2016
Written by Audrey Goodson Kingo

Act-On Extends Automation Capabilities Beyond Acquisition Marketing

Marketing automation provider Act-On Software has released new brand marketing and customer marketing capabilities designed to extend the company’s automation functionality to areas beyond demand generation, including influencer relations, customer retention and customer advocacy.

April 22, 2016
Written by Audrey Goodson Kingo

Bizible Offers New ABM Capabilities That Link Efforts To Revenue

B2B marketing attribution firm Bizible has added new account-based marketing (ABM) capabilities to its platform designed to help users link their ABM initiatives to revenue, to gauge their performance.

April 22, 2016
Written by Audrey Goodson Kingo

Avoiding The Predictive Analytics #Fail In Demand Generation

Everywhere we turn, study after study claims marketing and sales leaders have "already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody's doing it, right? Are you doing it? Probably not. But I bet “you know a guy who knows a guy” who is “killing…

April 19, 2016
Written by Adam B. Needles, ANNUITAS

Get Smart Content Unveils Campaign Editor Capabilities For Website Personalization

Cross-channel personalization platform Get Smart Content has launched its new Visual Campaign Editor, a solution designed to help marketers personalize website campaigns to increase site engagement and boost ROI.

April 18, 2016
Written by Brian Anderson

Three Steps To Increase Content And Leads On A Budget

Content marketers often grapple with the dual challenges of lack of budget and lack of time. However, a simple game plan can help streamline content production and provide marketers with a consistent flow of content to engage prospective buyers. This infographic from Curata offers three steps that can help B2B…

Study: 88% Of Marketers Say A Customer Journey Strategy Is Critical To Success

As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers’ main measures for success. According to the new Salesforce 2016 State of Marketing Report, 65% of high-performing marketers said they’ve adopted a customer journey strategy to measure this success, while 88% said…

March 30, 2016
Written by Klaudia Tirico