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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Study: B2B Influencer Marketing Has Yet To Reach Full Potential

Study: B2B Influencer Marketing Has Yet To Reach Full Potential

Influencer marketing may be one of the most beneficial, yet underutilized strategies in B2B marketing, according to a new study from Traackr, Altimeter Group and TopRank Marketing. Research shows that 15% of B2B companies are currently running ongoing influencer programs, compared to 55% of marketers in B2C companies.
GDM Group Unveils Programmatic Ad Buying Solution

GDM Group Unveils Programmatic Ad Buying Solution

Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed to use predictive algorithms and retargeting features to help advertisers optimize campaign traffic.
How To Build An Appealing Lead Generation Form

How To Build An Appealing Lead Generation Form

Fact: people don’t like online forms (gasp!). It’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a customer getting what he or she really wants — like a piece of content or access to software.
Study: 82% Of B2B Marketers Lack Confidence In Their Demand Gen Campaigns

Study: 82% Of B2B Marketers Lack Confidence In Their Demand Gen Campaigns

B2B marketers are tasked, and expected, to produce higher-quality leads en masse. But new research conducted by Demand Gen Report and sponsored by SnapApp shows that the majority (82%) of B2B marketers are only “somewhat confident” or “not very confident” in the effectiveness of their demand generation campaigns.
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