Demand Generation

LeanData Unveils Opportunity Routing Features For Demand Management Platform

LeanData, a demand management company, announced the availability of a new Opportunity Routing feature for its lead-to-account matching platform. The company stated that the new feature positions users for more flexible lead management execution, faster revenue conversion and a streamlined buying experience.

March 12, 2018
Written by Elise Schoening

Hushly Aims To Limit Website Abandonment With Relevant Content Recommendations

Hushly is a conversion optimization software designed to capture website abandoners as they are ready to leave a company’s web page. It can also capture double opt-in website leads through un-gated content, mobile conversions and more.

March 5, 2018
Written by Klaudia Tirico

JotForm Launches ‘Cards’ Solution For Interactive Forms

JotForm Cards are designed to interact with respondents like a real person would. JotForm Cards are forms that aim to be motivational, friendly and easy compared to other types of forms. The end result is greatly improved response rates.

February 6, 2018
Written by Klaudia Tirico

Visitor Queue Launches Beta Solution For Lead Generation

Visitor Queue is a B2B lead generation software that can identify the name, contact details and user data of the businesses that visit a company website. The solution is designed to help companies grow by feeding their teams hot leads that have shown interest in their product and/or service.

December 13, 2017
Written by Klaudia Tirico

LinkedIn Expands Lead Gen Forms To Sponsored InMail

LinkedIn has announced the release of Lead Gen Forms capabilities within Sponsored inMail campaigns and an upgraded Dynamic Ads format.

November 14, 2017
Written by Klaudia Tirico

What’s In A Name? Why B2B Lead Gen Is Personal

Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers emphasize…

September 12, 2017
Written by Ray Kingman, Semcasting

The Benefits Of Micro-Influencer Marketing

Influencers don’t have to have millions of followers to be a valuable asset in your company’s influencer marketing strategy. This infographic from Shane Barker highlights the variety of ways B2B marketers can benefit from “micro-influencers” to drive engagement with target audiences.