Demand Generation

Integrate Acquires ListenLoop, Combines Programmatic ABM & Demand Gen In New Solution

Integrate, a demand orchestration platform, has acquired ListenLoop, an account-based programmatic advertising platform. Terms of the deal were not disclosed. The company also unveiled a new solution powered by ListenLoop that is designed to connect programmatic ABM and demand generation.

January 16, 2019
Written by Elise Schoening

Televerde Hires Morag Lucey As First Female CEO

Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company’s new CEO. Lucey succeeds Jim Hooker, who has led Televerde as its CEO since 1996 and will be retiring, according to the company.

January 7, 2019
Written by Brian Anderson

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

PGi, a web conferencing, online meetings and webcasting solution, teamed up with ABM orchestration platform 6sense to enhance its marketing and sales efforts and better reach prospective customers. The partnership resulted in a 77% increase in win rates. The Challenge Lauren Weatherly, PGi’s VP of Channel Marketing and Demand Gen,…

January 3, 2019
Written by Elise Schoening

Top Stories Of 2018: Personalization, Intent Data, Influencers & More Trending Topics For Marketers

True Influence Launches OpportunityBASE To Help Drive High-Quality Lead Generation

True Influence, an intent-based marketing and lead generation provider, enhanced its InsightBASE platform with OpportunityBASE, a new feature designed to accelerate sales by delivering leads via content syndication.

December 4, 2018
Written by Elise Schoening

Data, Content And ABM Experimentation Helping B2B Marketers Perfect Their Demand Plan For 2019

To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics work best at different stages of the buying journey based on the company’s business objectives, buyer demands and expectations. In-depth analysis of past campaigns, and the results generated from them, ultimately position…

November 7, 2018
Written by Demand Gen Report Team

3 Ways To Push Your B2B Business To The Next Level

In today’s fast-paced and highly competitive market, innovation is essential for B2B companies if they want to stay relevant. But what qualities make a B2B brand innovative? First of all, a drive for change is necessary for innovation and growth. Sticking to the same strategies is a surefire way for…