Data Management

Synthio Joins Marketo Accelerate Partner Program

Synthio, a customer data platform provider formerly known as Social123, has announced it has joined the Marketo Accelerate partner ecosystem. The company’s platform will integrate directly with Marketo’s Engagement Platform, positioning B2B marketing to access their global contact databases to cleanse and enrich existing data, gain net-new targeted contacts and…

November 21, 2017
Written by Klaudia Tirico

Dun & Bradstreet Launches Optimizer For Salesforce

Dun & Bradstreet, a provider of commercial data, analytics and insights for businesses, has announced the launch of D&B Optimizer for Salesforce. The solution is designed to natively integrate Dun & Bradstreet data and data services into the Salesforce platform.

November 13, 2017
Written by Stephen Betz, Contributing Writer

Openprise Unveils GDPR-Focused Updates To Data Orchestration Platform

Openprise, a data orchestration solutions platform for marketing and sales, announced new capabilities designed to provide visibility, control and access management inside and outside of users’ databases, without the added complexity of traditional compliance solutions. The changes to the platform aim to comply with the upcoming EU General Data Protection Regulation (GDPR).

October 31, 2017
Written by Stephen Betz, Contributing Editor

Optimizely Launches New Program Management Capabilities

Program Management is a new set of capabilities for the Optimizely X platform that are designed to help companies scale their website experimentation program across their entire organization with new tools for collaboration, reporting and oversight.

October 20, 2017
Written by Stephen Betz, Contributing Writer

Acquia Unveils New Products For Digital Marketers

Acquia has announced the expansion of its CMS platform with two new products designed to assist in digital marketing initiatives: Acquia Journey and Acquia Digital Assistant Manager (DAM).

October 18, 2017
Written by Stephen Betz, Contributing Writer

Aprimo Unveils New Capabilities Within Its Digital Asset Management Platform

Aprimo, a global marketing operations technology provider, announced the addition of AI-powered auto-tagging capabilities within its Digital Asset Management (DAM) platform.

October 9, 2017
Written by Stephen Betz, Contributing Writer

Visual IQ Delivers Marketing Intelligence Platform For Marketers

Visual IQ’s Marketing Intelligence Platform combines audience demographic and behavioral attributes with tactical marketing performance through a single user interface. The solution aims to enable marketers to optimize marketing and advertising performance by audience segments representing prospective and existing customers.