Data Management

B2B Legal Counsel Shares Game Plan For GDPR Compliance: Exclusive Q&A

Last month, Demandbase appointed Fatima Khan as its new Chief Privacy Offer. With her extensive privacy, data and technology law experience, Khan is responsible for maintaining and evolving the company’s global privacy program and driving strategies to ensure compliance with global privacy and cybersecurity requirements, including the upcoming General Data…

March 21, 2018
Written by Klaudia Tirico

Marketo Adds Seven New Partners To Accelerate Program

Marketo announced the addition of seven new partners to its partner acceleration program, Marketo Accelerate. In the partnership, Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFüsz and PFL.com will all be granted full access to the Marketo Engagement Platform, as well as sales enablement activities and co-marketing activities.

March 20, 2018
Written by Elise Schoening

B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages of the C-suite and have a deeper connection to sales and company revenue.

March 14, 2018
Written by Todd Wasserman, Contributing Writer

True Influence Partners With Dun & Bradstreet To Update Lead Acceleration Platform

True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements to its InsightBASE platform. The partnership allows True Influence to access information from Dun & Bradstreet’s commercial network and help customers increase their high-quality leads.

March 14, 2018
Written by Elise Schoening

InsideView Launches Data Append Solution On Salesforce AppExchange

InsideView Append is designed to attach comprehensive, continuously refreshed company data to Salesforce accounts. This can help customers better target and engage prospective customers with deeper insight into company data.

February 28, 2018
Written by Klaudia Tirico

HubSpot Expands Google Cloud Partnership To Grow International Cloud Infrastructure

HubSpot announced that it has expanded its partnership with Google to support the company’s international cloud infrastructure. The partnership is designed to help fuel HubSpot’s product growth in the region, along with positioning customers with enhanced data security and expanded Google integrations.