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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Lead2Pipeline Reveals Global Partnership, New VP Of Strategic Accounts

Lead2Pipeline Reveals Global Partnership, New VP Of Strategic Accounts

Lead2Pipeline, a data-driven B2B marketing service, partnered with LeadScale Engine, a technology-driven services company, to offer certified leads and third- party digital consent for its buyers. Additionally, Lead2Pipeline welcomed Cindy Graf as its VP of Strategic Accounts to help boost growth amongst its clients.
6 B2B Tech Freemium Offerings Marketers Need To Know

6 B2B Tech Freemium Offerings Marketers Need To Know

Freemium — a business model that offers basic features at no cost and charges users extra to access the entire platform — is widely known in consumer tech and streaming services, as brands such as Zoom, Slack, SurveyMonkey and more offer basic plans at no cost to users. Freemium offerings are a lead gen superstar, serving as a framework to introduce users to an unfamiliar brand and enabling them to learn the…
3 Questions To Ask For More Efficient Marketing

3 Questions To Ask For More Efficient Marketing

The world looks a lot different these days. Amidst an uncertain economy, companies are retiring the “growth at all costs” mindset of last summer, where growth rates of 70% and burn rates of 30% were okay (and even preferred) to a much more conservative goal of, say, 40% growth and…
Cordial Partners With Snowflake To Enhance First-Party Data Capabilities

Cordial Partners With Snowflake To Enhance First-Party Data Capabilities

Cordial, a cross-channel marketing and data management platform, teamed up with Snowflake, a data cloud company, to list its data offering on the Snowflake Marketplace. Joint customers can now leverage Snowflake’s data engineering, storage, sharing and governance to gain access and security to Cordial’s data across their entire team with…
Hotjar Welcomes 3 New Executives

Hotjar Welcomes 3 New Executives

Hotjar, a product experience insights platform, hired Celine Maher as Chief Revenue Officer (CRO), Mattia Santin as Chief Marketing Officer (CMO) and Marta Abalos as VP of People & Culture. The executives’ appointments seek to fuel Hotjar’s continued growth to help drive customer empathy with qualitative and quantitative analytics. 
Why Marketing & IT Alignment Is Mission Critical For Success

Why Marketing & IT Alignment Is Mission Critical For Success

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is finding itself at a disadvantage to assist due to the deep organizational silos that keep the two departments…
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