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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The 2015 B2B Buyer's Survey Report

The 2015 B2B Buyer's Survey Report

B2B buyers are an elusive bunch, but now you can take a first-hand look at how they are travelling through the buyer's journey. These exclusive findings from Demand Gen Report's 2015 B2B Buyer's Survey will provide you with valuable information on the latest buying trends that will help you better understand your buyers. This research explores the factors affecting the…
The Sophisticated Marketer’s Guide To LinkedIn

The Sophisticated Marketer’s Guide To LinkedIn

For sophisticated B2B marketers, social media is no longer an afterthought. Today, marketers who successfully integrate social media are more likely to reach decision makers in and out of work, build relationships and engage with buyers in a meaningful way. Download this E-book to learn about the vast opportunities available on LinkedIn to generate awareness, high-quality leads and ultimately revenue,…
The Demand Generation Marketer's Guide To LinkedIn Marketing Solutions

The Demand Generation Marketer's Guide To LinkedIn Marketing Solutions

The B2B buyer's journey is 90% done before he or she reaches out to your sales department. In a world governed by leads, conversions and bottom-funnel metrics, B2B marketers know that it is the top-of-funnel activities that can make or break a deal. Download this E-book and learn how to drive qualified leads, opportunities and ultimately revenue by using LinkedIn…
B2B Marketers Leverage SEO Insights To Enhance Full-Funnel Engagement

B2B Marketers Leverage SEO Insights To Enhance Full-Funnel Engagement

SEO has historically been used by B2B marketers to drive awareness at the top of the funnel as buyers turn to the web for their initial research. Forward-thinking B2B marketers are now leveraging SEO at every stage of the buying funnel for more targeted and personalized messaging. Research from Conductor shows that 82% of web traffic comes from unpaid channels,…
Four Overlooked Success Factors In Demand Generation

Four Overlooked Success Factors In Demand Generation

While many demand generation experts focus on tasks such as targeting the right audience and developing appropriate offers, they could be overlooking some important elements. This infographic from Crimson Marketing highlights the four critical steps to successful demand generation. [Click To Expand]   Source: Crimson Marketing  
Marketing Tech 101

Marketing Tech 101

In today's always-on and highly connected world, a marketer's job description may need to include technology know-how. But even though many marketers have heard of marketing automation — and most know something about it — many still need help understanding how to take advantage of what is the cornerstone of contemporary B2B marketing operations.Download this E-book to learn how B2B…
10 Tips For Accelerating Your Pipeline

10 Tips For Accelerating Your Pipeline

Marketers often think their responsibility ends at the top of the funnel. But today they have far more power over the pace of the sales process than ever before. With technology, marketers now have the authority to qualify and nurture leads and help sales close them faster. This E-book will highlight 10 tips on marketing automation that can shorten the…
10 Tips For Social Media Marketing

10 Tips For Social Media Marketing

In this digital age, social media marketing is more than just an informational hub. It is a tool to serve clients and drive traffic. This infographic from oneclickhere, an online marketing firm, outlines the benefits of social media marketing, including the ability to segment messaging and drive inbound traffic. [Click…
The 5 Metrics You Need To Track Social Marketing’s Impact & Influence

The 5 Metrics You Need To Track Social Marketing’s Impact & Influence

Marketers will spend more than $10 billion in 2015 on paid social advertising, according to eMarketer, a 31% increase compared with 2014. Given that investment, marketers are under pressure to track the performance of paid social at deeper levels, such as market, geography and topics as they gravitate to more mature social analytics models. View this on-demand webinar, where you…
The Ultimate Guide To Creating Visually Appealing Content

The Ultimate Guide To Creating Visually Appealing Content

Content with relevant images receives 94% more views than content without. This highlights how buyers looking to educate themselves on topics of interest prefer highly visual content compared to blocks of text. This infographic from QuickSprout dives deep into how visual content is impacting various channels, and how to begin…
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