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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Busting Common Myths Of Marketing Automation

Busting Common Myths Of Marketing Automation

Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. As some companies have success with marketing automation, many more still hesitate or feel they've already fallen far behind. However, there are some benefits to being a bit late to the technology bandwagon as many of the…
Three Steps To Increase Content And Leads On A Budget

Three Steps To Increase Content And Leads On A Budget

Content marketers often grapple with the dual challenges of lack of budget and lack of time. However, a simple game plan can help streamline content production and provide marketers with a consistent flow of content to engage prospective buyers. This infographic from Curata offers three steps that can help B2B…
How An Optimized Tech Stack Drives Award Winning Campaigns

How An Optimized Tech Stack Drives Award Winning Campaigns

A Behind The Scenes Look Into The Marketo-hub Tech Stack Booker Uses to Drive Massive Results After recently being named one of the Killer Content Award winners for its interactive campaigns, high growth software company Booker will share background into how technology is helping to drive impressive marketing results. In providing a behind the scenes look at its strategy and…
What B2B Marketers Can Learn From Netflix

What B2B Marketers Can Learn From Netflix

For B2B marketers that need to convert buyer attention into deeper content engagement, there are many lessons to be learned from Netflix — the company which built a 75 million subscriber base by capitalizing on attention. This infographic from LookBookHQ highlights what B2B marketers need to know about nurturing buyers in the Netflix…
Here’s Why Your Sales Team Should Invest More Time on Content Marketing

Here’s Why Your Sales Team Should Invest More Time on Content Marketing

B2B marketers are well aware of the value of content marketing. However, salespeople need to be just as invested in content as the marketing team to find success. This infographic from Salesforce highlights the value sales reps can bring to a company's content marketing strategy — from production to distribution.
Tapping Your Content For The Bottom Of The Funnel

Tapping Your Content For The Bottom Of The Funnel

B2B marketers are seeing their job roles expand beyond lead generation to sales enablement, which means these marketers have to learn the best way to position their sales teams for success. This infographic from KnowledgeTree blueprints a game plan for B2B marketers to leverage their content for bottom-funnel engagement to…
8 Steps To Initiating The Right Launch Sequence For Your Referral Program

8 Steps To Initiating The Right Launch Sequence For Your Referral Program

Perhaps nothing cuts throughout the marketing clutter more than a referral from one colleague or friend to another. In fact, almost half (43%) of marketers who regularly use referral programs have acquired 35% or more of their new customers via referrals, according to Gigaom Research's Digital Marketers Survey. However, getting started may seem daunting to many marketers. This E-book shows…
Account-Based Marketing: What You Need To Know

Account-Based Marketing: What You Need To Know

If you are one of the 50% of companies currently not leveraging account-based marketing (ABM), there are a few stats that you need to review which highlight its growing popularity among B2B organizations. This infographic from Integrate provides some fresh statistics every B2B marketer needs to know about ABM.
Analyzing The Data Skills Of B2B Marketers

Analyzing The Data Skills Of B2B Marketers

Predictive analytics is considered B2B marketers’ weakest data skill, while data segmentation is the strongest, according to a recent study conducted by B2B Marketing. This infographic highlights key findings from the report, in which 200 B2B marketers rate their personal data skills as well as their company’s and colleagues’ data…
Using Data Triggers to Drive Marketing and Sales

Using Data Triggers to Drive Marketing and Sales

Have you ever purchased an umbrella on a sunny day? Chances are you haven't, since there was no immediate need. But the second those rain clouds start to roll in, all of those previously uninterested buyers are ready to snap them up. The moral of this story? Timing really is everything. During the webinar, Charlie Allieri, Aberdeen's Chief Data Officer…
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