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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

20 Sources Of Content Marketing Inspiration

20 Sources Of Content Marketing Inspiration

Content production and consistency tend to be the biggest challenges within marketing organizations. However, knowing where to find insight on what matters most to prospects is key to staying relevant. This infographic from KOL Limited offers 20 potential sources for content marketing experts to tap into when researching ideas for…
Cracking The Code Of Sales & Marketing Alignment

Cracking The Code Of Sales & Marketing Alignment

Let's be honest: marketing and sales alignment is a recurring topic of discussion. But recent findings from a study conducted by Demand Gen Report shows that there is a way to align teams and maximize opportunitites. This study shows how roughly 1,000 marketing and sales reps are suffering from misalignment and what could bridge the gaps, including: The true importance…
2016 Demand Generation Benchmark Report

2016 Demand Generation Benchmark Report

Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds (67%) of marketers expecting an overall increase, and more than one-third (39%) of marketers expecting a rise of 20% or more, according to respondents to the 2016 Demand Generation Benchmark Report. While the number of respondents expecting their demand gen budgets to rise remained essentially the…
Top B2B Marketers Measure Lead Nurturing Effectiveness To Boost Performance

Top B2B Marketers Measure Lead Nurturing Effectiveness To Boost Performance

While B2B marketers rely on lead nurturing as part of their lead generation strategy, many continue to struggle to measure the overall impact of their nurturing campaigns — which could mean they are leaving precious time and resources on the table. Research from Demand Gen Report's 2015 Lead Nurturing Benchmark Study shows that roughly 40% of respondents are not sure…
B2B Marketing Predictions For 2016

B2B Marketing Predictions For 2016

Video marketing, predictive data and ad-blocking technologies are recurring themes as B2B marketing experts look to the year ahead. This infographic from Madison Logic offers thoughts from industry leaders, insight into the future of the marketing technology landscape and how we’ll see it shift in 2016. [Click To Expand] Source:…
Answers To The Top 10 Email Marketing Questions

Answers To The Top 10 Email Marketing Questions

With the email marketing landscape continuously evolving, it is important for B2B marketers to stay informed about best practices in design, subject lines, body copy and other factors that can impact open rates and conversions. This infographic from Email Monks addresses some common email marketing queries.
The Love Boat Guide To Customer Engagement

The Love Boat Guide To Customer Engagement

B2B marketing success is highly dependent upon personalization and targeted communication. Highlighting data from its recent survey of 1,200 users, this infographic from Autopilot focuses on how buyers are seeking more personalized marketing. [Click To Expand] Source: Autopilot
Data-Driven Content Marketing

Data-Driven Content Marketing

How To Create & Optimize A Content Strategy With Data At Its Core B2B organizations have fallen under the impression that content marketing is a "hit or miss" practice. However, it doesn't take much to boost content success and make an impact on the company's bottom line. Leveraging accurate and relevant data will ultimately help guide your content strategy, as…
You Don't Need A Marketing Video

You Don't Need A Marketing Video

...You Need A Video Marketing Strategy Even the biggest blockbuster feature film doesn't get there just by being good. It takes a concerted, holistic effort to get the most out of the time, effort and money that goes into one. The same applies to your marketing videos. A well-planned strategy can make the difference between a best-in-class marketing blockbuster and…
2016 State Of Marketing Automation Outlook Guide

2016 State Of Marketing Automation Outlook Guide

The thought leaders we queried for Demand Gen Report’s 2016 State Of Marketing Automation Outlook Guide pointed to a number of new themes they expect to emerge in 2016, including the increased importance of orchestrating a content experience across multiple channels. As B2B buyers are widening their net when doing research — often turning to peer review sites and social…
The Mad Men Of The Millennium

The Mad Men Of The Millennium

Marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s B2B marketing landscape that yesterday’s Mad Men couldn’t imagine. [Click To Expand]…
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