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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How To Accelerate Your Enterprise Lead Gen Engine

How To Accelerate Your Enterprise Lead Gen Engine

Optimizing an existing lead generation engine on limited resources can be tough, but more top-funnel advertising will only get marketers so far. This infographic from Lenati highlights how B2B organizations can accelerate their pipeline growth by investing wisely in solutions that fit into their existing marketing stacks, provide full-funnel insight…
4 Things The Best Global Marketing Organizations Do Differently In Marketing Planning

4 Things The Best Global Marketing Organizations Do Differently In Marketing Planning

Fresh Planning Strategies To Implement With Your Marketing Team As a marketer, we know you're constantly challenged with proving the ROI of your investment. That's no easy feat! A great way to start is by setting up an effective planning strategy and sticking to it. This e-Book highlights four marketing planning strategies top organizations do differently to bolster better business…
Dramatically Increase Content Engagement With These Digital Publishing Tricks

Dramatically Increase Content Engagement With These Digital Publishing Tricks

The effectiveness of B2B content marketing is spiraling into the abyss – declining click-through rates, mountains of unused content and poor top-of-funnel conversion all demonstrate that current models of content distribution and engagement are broken. Why? Too many marketers claim success once that initial click is generated... but the goal of marketing is to educate, influence and qualify your buyer.…
How To Save Time (And Money) With Marketing Automation

How To Save Time (And Money) With Marketing Automation

Research shows that a majority (78%) of marketers said marketing automation has helped increase their revenue, and three-quarters of companies have seen ROI from marketing automation in less than a year. This infographic from Brian Downard and Ehsan Jahandarpour highlights nine ways marketing automation can save your company time and…
2016 Killer Content Showcase Series

2016 Killer Content Showcase Series

Overcoming Case Study Obstacles With Creative, Cross Channel Content Strategies In this webinar, you’ll hear how Killer Content Award winners YouEarnedIt overcame the challenges of a small marketing team and limited budget through creative approaches to messaging. View Now        How to Turn Research Data Into A Content Arsenal Developing research surveys takes a lot of time, bandwidth…
The Ultimate Guide To Content Distribution

The Ultimate Guide To Content Distribution

You can pour resources into creating compelling content and optimizing the content experience, but it's all for nothing if the content goes unseen. That's why effective content distribution is so important. The Ultimate Guide To Content Distribution offers the tools and information you need to make sure you're getting the right content in front of the right people at the…
The Worrying Truth About The State Of B2B CX

The Worrying Truth About The State Of B2B CX

Today, 80% of B2B customers base their buying decisions on customer experience (CX). Yet, only 23% of B2B companies provide excellent CX. This infographic from B2BMarketing.Net spotlights the current state of CX in the B2B marketplace. It also takes a look at where marketers are proving customer experience ROI —…
Five Ways Small Businesses Are Powering Growth with Marketing Automation

Five Ways Small Businesses Are Powering Growth with Marketing Automation

Business technology is a heavy investment, but is important to helping your company succeed! Don't believe us? These five companies would tell you otherwise...This E-book will highlight five case studies on how a marketing automation platform can help you do that, including how: Field Nation simplified their company workflow to increase sales productivity by 20%; Xcentric enhanced its content distribution…
Tying Campaigns To The Bottom Line With Buyer Engagement

Tying Campaigns To The Bottom Line With Buyer Engagement

According to Demand Gen Report’s Lead Nurturing Benchmark Study, two-thirds (66%) of B2B marketers are tailoring their nurture programs based on the actions and interests of the prospect. This tailored experience provides buyers with the relevant and contextual information they need to move down the sales funnel. However, 40% of those marketers are seeing no measurable difference in nurtured leads…
The Periodic Table Of Marketing Attribution

The Periodic Table Of Marketing Attribution

Marketing attribution isn’t just a practice — it’s a science. In fact, there are enough factors in an effective strategy to fill a periodic table. This infographic from Bizible highlights the crucial pieces to an optimized, data-driven attribution strategy.
Gauging The Old (And New) Of Event Marketing ROI

Gauging The Old (And New) Of Event Marketing ROI

B2B marketing trade shows and events have evolved drastically over the years, which can be attributed to the growth in technology and the ongoing need to measure the overall impact of marketing efforts on the bottom line. This infographic from Certain spotlights how marketers and event professionals can scale the…
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