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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Am I Reaching & Engaging With The Right People In The DMU?

Am I Reaching & Engaging With The Right People In The DMU?

When marketing to an individual within a decision-making unit (DMU), it’s important to understand their specific roles for maximum engagement. This infographic from InboxInsight highlights the six major individuals in a DMU and identifies action points marketers can take for efficient outreach and engagement.
10 Essential Features For B2B E-commerce

10 Essential Features For B2B E-commerce

With the rise of online sales, marketers are looking for the most effective ways to launch their E-commerce platforms. This infographic from 3DCart spotlights ten strategies marketers can use to successfully launch an E-commerce platform and stand out from the competition.
The Future Of Revenue Operations

The Future Of Revenue Operations

The notion of combining sales, marketing and customer success around common goals has been an ongoing discussion within the B2B community. Many organizations, as well as industry experts and analysts, now believe they need Revenue Operations (Revenue Ops) to grow their businesses and deliver a seamless experience throughout the customer lifecycle. As of 2019, many companies have created Revenue Ops…
The Future Of Work Is Now: New Research Shows The Benefits Of An Augmented Workforce

The Future Of Work Is Now: New Research Shows The Benefits Of An Augmented Workforce

Are business leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — where people and solutions like Intelligent Virtual Assistants (IVAs) work harmoniously together — become our new reality? 472 CEOs, CIOs and Marketing executives were surveyed for their opinions and insights about this new hybrid approach…
The State Of Martech: Marketers Temper Appetite For Tech With Strategy & Savvy

The State Of Martech: Marketers Temper Appetite For Tech With Strategy & Savvy

In the current state of martech, B2B marketers’ enthusiasm for technology seems to have cooled. There is a palpable shift away from adding to the tech stack for the sake of having the latest tech, which has been replaced with a more cautious approach. There is also a trend of a consolidation with vendors. Marketing technology is not the end…
Making Maximum Use Of Your B2B Digital Marketing

Making Maximum Use Of Your B2B Digital Marketing

Without in-person engagement, marketers have quickly pivoted their strategies to a digital-only environment. Even more so now that 94% of buyers start their purchasing journey online. Check out this infographic from Lead Forensics to make sure your business uses its digital marketing strategy to its fullest potential.
2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics

2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics

In this time of social distancing and economic uncertainty, it is more important than ever for B2B organizations to be smart and efficient with their marketing investments. Since many companies have had to pivot and shuffle budgets away from in-person events to digital channels, revenue teams are taking a much harder look at which investments are driving engagement and helping…
Top Five Content Marketing Trends For 2020

Top Five Content Marketing Trends For 2020

Content is king, especially in our new virtual world. In fact, a recent Demand Gen Report survey revealed that 67% of respondents rely even more on content to research and inform purchase decisions than the year prior. This infographic from Grazitti Interactive spotlights five trends all marketers should know when…
12 Exciting B2B Marketing Trends You Need To Know

12 Exciting B2B Marketing Trends You Need To Know

As B2B marketing and sales teams continue to navigate their "new normal," digital strategies and an emphasis on content have been prominent. This infographic from Brafton highlights 12 trends — including podcasting and personalized email marketing — shaping the B2B space in 2020 and beyond.
Making Real Time Real

Making Real Time Real

Marketers rely heavily on data for successful campaigns but are still struggling to take effective action on that data. This infographic from CMO Council highlights different methods marketers can use to understand buyer behavior and learn about how proper timing can make or break a marketing campaign.
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