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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

7 Ways To Perfect Your B2B Marketing Strategy In 2020

7 Ways To Perfect Your B2B Marketing Strategy In 2020

B2B marketers need to constantly refresh their strategies to adapt to shifting buyer expectations, drive engagement and increase customer retention. This infographic from Bizinfor highlights seven ways marketers can improve their marketing strategies in the current marketing space.
Rewriting The Rules For Revenue Success

Rewriting The Rules For Revenue Success

The strategies that B2B marketers employ to generate revenue are continuously evolving, and the rules are being rewritten to adjust to changing world events. As such, an account-based model has never been more important, as B2B marketers look for ways to align their messaging with not only the current intent of buyers, but their plans for the future. This iPaper…
Becoming A Memorable Marketer: Four Key Skills To Drive Buying Decisions

Becoming A Memorable Marketer: Four Key Skills To Drive Buying Decisions

Aired On: September 16, 2020 @ 2 PM ET / 11 AM PT 80% of the sales cycle now takes place in digital settings, according to industry analysts. That means it's now up to marketing to move buyers further down the funnel — up to and including the point of purchase. But how can marketers — who have historically focused…
The Inbound Marketing Infographic For B2B Companies

The Inbound Marketing Infographic For B2B Companies

For B2B businesses, inbound marketing hinges on providing relevant content to inform buyers’ purchase decisions. This infographic from Penguin Strategies highlights different tactics B2B marketers can use to improve their targeted outreach and foster ROI.
An Augmented Workforce For Surviving And Thriving In The New Normal

An Augmented Workforce For Surviving And Thriving In The New Normal

We don't have to tell you that times have changed. You are living it right now. Businesses everywhere are coping with the economic fallout of COVID-19, which has affected everything from day-to-day operations to the way organizations interact with their customers and prospects. This E-book explores practical tips for marketers, salespeople and customer success teams looking to survive today, revive…
The 10 Best Ways To Boost Revenue From Your Website

The 10 Best Ways To Boost Revenue From Your Website

Traditionally, websites have played the role of an online brochure — showcasing generic information about your organization. Over time, however, it has evolved to become a direct link to conversions and a revenue generator that provides the opportunity to deliver relevant experiences to potential buyers, prospects and customers alike. It’s the first place your visitors go when they discover your…
How Social Is B2B?

How Social Is B2B?

Research shows that 65% of a salesperson’s time is spent not selling. In this digital age, it’s important to meet buyers on the channels they frequent most. That’s why social selling has such a positive effect on lead generation. Check out this infographic from InsideView to see the impact of…
B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives

B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives

Marketers who rely solely on intent data or predictive analytics are missing out on valuable insights that can help simplify their ability to build ABM programs that deliver more relevant marketing and more significant revenue impact. This report will provide insights into how programs combining both intent data and predictive analytics can: Make sales teams more efficient by identifying the…
Intent Data: It’s Becoming A Key Ingredient For Revenue Growth

Intent Data: It’s Becoming A Key Ingredient For Revenue Growth

The increased utilization of intent data among B2B organizations has already been well documented in research reports and case studies. However, while deployments are expanding, many B2B orgs view intent data solely as a source to flag companies that may be in research mode for immediate marketing or sales outreach. However, a new study from Demand Gen Report has uncovered…
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