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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

3 B2B Buying Trends You Need To Know

3 B2B Buying Trends You Need To Know

B2B sales and marketing teams are constantly searching for new ways optimize their advertising and marketing campaigns, to reach their target markets more efficiently. This infographic from PROS analyzes three major buying trends your team should know to optimize your marketing and spending strategies.
B2B Digital Marketing Trends: B2B Marketing Grows Up

B2B Digital Marketing Trends: B2B Marketing Grows Up

B2B businesses are utilizing the full capabilities of digital marketing in 2020, exploring digital trends of buyers and marketing data. This infographic from Substance151 spotlights how digital marketers can use storytelling as a means to improve brand awareness, create customized customer experiences and more.
7 Trends For A Successful Marketing Campaign

7 Trends For A Successful Marketing Campaign

Digital marketing has become even more critical in our new reality. This infographic from Serpwatch explores seven major trends in the digital marketing space that will help you plan out more successful, targeted digital marketing campaigns.
Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey

Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey

You’ve invested resources in producing engaging video content that resonates across the stages of the buyer’s journey. Do you send your carefully crafted message out and hope for the best? Not a chance. Modern marketers are eagerly mining the data from their video campaigns. They can pinpoint what people are viewing and give them more of what works. We’ve all…
Lacking Confidence In Content… Can Marketers Get Their Mojo Back?

Lacking Confidence In Content… Can Marketers Get Their Mojo Back?

Marketers find themselves relying on specialized content to inform and engage their target buyers, but the difficulty lies in creating content that is relevant to a specific audience. This infographic from CMO Council provides insight into avoiding the content creation roadblocks to your newest content marketing strategy.
The Quickstart Guide To Applying Intent Data At The Individual Level

The Quickstart Guide To Applying Intent Data At The Individual Level

Today’s B2B sales journey puts the customer firmly in the driver’s seat — but marketers can still shape the journey by responding to customer intent signals. To successfully sell to the enterprise, savvy marketers are moving beyond accounts and industries to target individual buyers with personalized content. This white paper examines how B2B marketing professionals at companies such as Hewlett…
The State Of B2B E-commerce In 2020

The State Of B2B E-commerce In 2020

Businesses increasing emphasis on E-commerce have succeeded in the digital world, and the B2B industry is no different. It is quickly becoming a growing trend in B2B. This infographic from Net Solutions shows how profitable B2B E-commerce has become, mirroring B2C strategies and successfully and catering to a new demographic.
A Surround Sound Approach To Account-Based Advertising

A Surround Sound Approach To Account-Based Advertising

Can your target accounts really tell the difference between your voice and the voice of a competitor? If you want to stand out in a room full of your competitors, you want your brand to be the loudest, best-sounding voice in the room. Now is the time to stand out. And with ABM, delivering a harmonic sound that indicates you…
B2B Content Marketing Trends In 2020

B2B Content Marketing Trends In 2020

With the influx of content consumed daily, B2B marketers need to find more strategic ways to reach their target audience. This infographic from Digital Marketing Philippines explores various content marketing trends in 2020 thus far to help you optimize your strategy for the rest of the year and beyond.
Fueling Demand Gen With Events

Fueling Demand Gen With Events

B2B Brands Investing In New Tools & Tactics To Drive Insights From Interactions Into Their Integrated Demand Strategies Events may be on hiatus, but they are still one of the most valued tactics in the B2B marketers' toolbox. While there was an expectation that the expansion of digital engagement channels would eventually reduce the role of in-person industry events, the…
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