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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Content Marketing Stats & Facts

Content Marketing Stats & Facts

Despite the prominence of content, only one in five marketers know the best ways to run their content marketing campaigns. This infographic from Review 42 highlights different statistics and facts marketers can use to inform their content marketing campaigns and further drive engagement and revenue.
A Guide To The New Era Of Agile Marketing Planning

A Guide To The New Era Of Agile Marketing Planning

This spring was a wake-up call to all marketers that the traditional planning process isn't working anymore. Planning programs and locking in spend a year in advance leaves no room to pivot when markets shift or company processes demand it. We're twisting ourselves into knots that we can't get out of. Marketers are working harder, with less resources, and need…
How To Build A Revenue Engine For A Digital-First World

How To Build A Revenue Engine For A Digital-First World

Now is the time to move from a digital-reactionary to a digital-first strategy. While a mix of in-person and digital outreach has worked for many organizations — particularly when it comes to long B2B buying cycles — digital strategies that include webinars, virtual meetings, thought leadership pieces and other content will be the way forward. This E-book will examine the…
How Bad Data Hurts B2B Companies

How Bad Data Hurts B2B Companies

Bad data can hinder the effectiveness of marketing strategies and fail to deliver accurate insights into buyers and prospects. Research shows that 27% of business leaders aren’t even sure how much of their data is accurate. This SalesIntel infographic highlights some of the root causes of bad data, and gives…
6 Proven Methods To Drive B2B Demand With Better Business Data

6 Proven Methods To Drive B2B Demand With Better Business Data

Successful demand generation strategies are dependent on actionable data. This E-book examines how recent innovations in B2B data have led to six strategies for improving demand generation, including customer use cases from Oracle, Snowflake, FedEx and other top brands explaining how it all comes together. Grab a copy now to learn how these top brands are turning data into a…
2020 Lead Nurturing Survey Report

2020 Lead Nurturing Survey Report

Despite Challenges, Marketers Take A More Personal Approach To Lead Nurturing & Segmentation With Multichannel Content, Intent/Engagement Data With the impact of COVID-19 influencing many B2B companies' daily operations, lead nurturing is now more important than ever to keep prospects engaged and help sales accelerate stalled deals and opportunities. According to Demand Gen Report's 2020 Lead Nurturing & Acceleration Benchmark…
B2B vs. B2C Customer Support

B2B vs. B2C Customer Support

As more B2B companies take cues from B2C customer support practices, B2B marketers can become confused by the growing similarities between the two fields. However, this infographic from Team Support highlights the differences between B2B and B2C customer support, allowing B2B marketers to deliver better experiences for their clients.
B2B Innovator Awards Nominations Are Now Open

B2B Innovator Awards Nominations Are Now Open

For the fourth year in a row, Demand Gen Report will spotlight a new class of B2B marketing and sales professionals pushing the envelope to effectively engage prospects and customers and meet their buyers’ needs. The B2B Innovator Awards are designed to bring praise and attention to marketing leaders that…
Enterprise ABM: Simplify Complexity & Optimize Performance

Enterprise ABM: Simplify Complexity & Optimize Performance

Aired On: September 30, 2020 @ 2 PM ET / 11 AM PT What's Working (And What To Avoid) In Your 2021 Strategy If you're a marketer in an enterprise organization, much of today's ABM best practice is at odds with the needs and sophistication of your operating environment. Reflective of the simpler needs of smaller organizations, most of this…
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