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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2021 State Of Marketing Technology: B2B Orgs & Vendors Focus On Integrating Martech Solutions To Enhance Workflows, Automate Personalization Efforts & Augment Data-Based GTM Strategies

2021 State Of Marketing Technology: B2B Orgs & Vendors Focus On Integrating Martech Solutions To Enhance Workflows, Automate Personalization Efforts & Augment Data-Based GTM Strategies

As the B2B martech landscape continues to grow, the industry is no longer waiting around for a more consolidated landscape. B2B organizations are instead taking the initiative to build more heterogeneous tech stacks to manage their solutions. With many marketing organizations leveraging multiple tools simultaneously, organizations are searching for solutions that integrate with one another for more seamless implementation. As…
How Effective Is Email Marketing For B2B Companies

How Effective Is Email Marketing For B2B Companies

With Hubspot research indicating that 80% of companies believe email is the best channel for retaining buyers, email marketing remains a critical component of buyer engagement and nurture strategies. This infographic from SLN Solutions highlights key stats about email marketing and provides marketers with strategies that can enhance their email…
5 Ways First-Party Intent Data Can Power ABM Success

5 Ways First-Party Intent Data Can Power ABM Success

Most B2B marketers' arsenals rely on third-party intent data, but the growing privacy restrictions affecting third-party cookies are forcing marketers to rethink the use of these popular tracking tools. Savvy marketers are recognizing the untapped potential of first-party intent data as a replacement for traditional tracking methods. First-party intent data is unique because it's proprietary to the organization that harvests…
Why B2B Companies Need To Focus On Webinar Marketing

Why B2B Companies Need To Focus On Webinar Marketing

With research from ON24 showing that 75% of marketers can extend their marketing outreach through webinar content, webinars still rank as a top engagement channel in B2B. This infographic from SalesIntel highlights important statistics on why marketers should leverage webinars in their marketing strategies and provides some tools and tactics…
Marketing Measurement & Attribution Survey Report: B2B Organizations Double Down On Tried-And-True Methods With A Focus On Tracking Digital Engagement

Marketing Measurement & Attribution Survey Report: B2B Organizations Double Down On Tried-And-True Methods With A Focus On Tracking Digital Engagement

As the B2B marketing industry emerges from the Covid-19 pandemic more flexible and digitally focused, organizations are continuing to realize the need for efficient, accurate systems of measurement and attribution. Although marketing teams doubled-down on their tried-and-true tactics in the face of uncertainty, they remain optimistic about improving them over the next several months. As revealed in Demand Gen Report's…
How Does Bad Data Affect Business

How Does Bad Data Affect Business

With so many businesses relying intent signals and behavioral data to inform their marketing and sales strategies in a digital-first world, bad data can majorly impact lead accuracy, pipeline acceleration and revenue generation. This infographic from TD Insights spotlights the consequences of bad data, and includes key indicators for identifying…
What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers

What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers

With B2C digital experiences continuing to raise the bar and Zoom fatigue setting in, many B2B organizations are looking for new ways to offset the drop in digital engagement while reducing their reliance on video calls. As a result, many organizations are experimenting with more intimate online experiences to engage their buyers, finding ways to personalize digital experiences for buyers…
A Small Business Guide To Starting A Podcast

A Small Business Guide To Starting A Podcast

Podcasting has risen as one of the more valuable content forms in B2B, as it allows marketers to connect with buyers and prospects and address their needs, pain points and industry trends in a conversational setting. This infographic from Business Financing.co.uk highlights what you need to build podcasts that capture…
2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings

2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings

With Covid-19 restrictions rolling back and millions of vaccines now available nationwide, marketers are eager to get back to business with some semblance of normal. However, this return to normalcy is somewhat paradoxical, because although the industry is growing restless behind its screens, work-related travel isn't high up on to-do lists. As such, virtual events will continue to be an…
How To Sell To C-suite Executives?

How To Sell To C-suite Executives?

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.
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