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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

7 Tactics To Increase Customer Lifetime Value

7 Tactics To Increase Customer Lifetime Value

Instead of focusing on one-off purchases from new buyers, it can be more valuable for organizations to focus on repeat purchases from existing customers. This infographic provides insights into calculating customer lifetime value (CLV) by explaining how to retain existing customers, save money on new ones and boost your bottom…
The Next Generation Of Intent: From Data To Actionable Insights

The Next Generation Of Intent: From Data To Actionable Insights

When in-person meetings and trade shows were the norm, restaurants, conference rooms and event halls were filled with natural conversations where salespeople learned about and responded to prospect and customer needs. Unfortunately, that's no longer the case, as Covid-19 largely eliminated in-person meetings. However, buyers still expect that same level of human-to-human (H2H) connection in the digital world, forcing companies…
How To Create A Powerful Email Marketing Funnel

How To Create A Powerful Email Marketing Funnel

Email marketing funnels help B2B practitioners win customers at all stages of their buying journey. From lead generation to customer retention, this infographic outlines a six-step strategy to help marketers achieve their email marketing goals and build email marketing funnels that actually work.
What’s Working In Personalization? Marketers Rely On Relevancy To Drive Targeted Buying Experiences

What’s Working In Personalization? Marketers Rely On Relevancy To Drive Targeted Buying Experiences

Personalization is no longer a demand — it’s an expectation. With clear influences on the B2C side (see: Amazon’s recommended products and Netflix’s “up next” predictability), buyers are demanding relevant experiences that make them feel valued. It comes as no surprise, then, that about 1/3 of marketers recognized this change and enhanced their personalization strategies over the past year. This…
10 Content Marketing Trends To Watch In 2022

10 Content Marketing Trends To Watch In 2022

The Covid-19 pandemic caused dramatic changes in consumer behavior, paving the way for video, digital and real-world events, owned-media assets and paid media to become the top marketing investments for the new year. This infographic examines the specific trends influencing this change in investment and activity.
2021 State Of Intent Data: Marketers Create Intent Profiles, Curate Self-Service Buying Journeys & Nurture Buyers Post-Sale With First-Party Insights

2021 State Of Intent Data: Marketers Create Intent Profiles, Curate Self-Service Buying Journeys & Nurture Buyers Post-Sale With First-Party Insights

Every marketer wants to target the right prospects at the right time with the right information. The goal is to get in front of buyers as they research their next big investment before your competitors have a chance to drown out your message. What makes that possible? Intent data. The evolving buyer demands of the modern digital world are changing how…
The Do’s & Don’ts Of Social Media Management

The Do’s & Don’ts Of Social Media Management

Social media has evolved from just a content and advertising channel into an opportunity for companies to directly connect with and engage their target audiences. This infographic outlines the basics of social media management to help marketers successful leverage this critical channel.
2022 Database Strategies & Contact Acquisition Benchmark Survey Report: Personalization, Third-Party Partnerships Top Priorities As Marketers Move Toward More Mature Database Strategies

2022 Database Strategies & Contact Acquisition Benchmark Survey Report: Personalization, Third-Party Partnerships Top Priorities As Marketers Move Toward More Mature Database Strategies

A marketing campaign is only as good as the database behind it. As B2B teams face increasing pressure to identify high-value accounts and deliver personalized messaging at every stage of the buyer's journey, the quality of their database is becoming increasingly important. The 2022 Database Strategies & Contact Acquisition Benchmark Survey revealed that many marketers have realized that their database…
Power Up Your Customer Engagement With Content Experience

Power Up Your Customer Engagement With Content Experience

Aired On: Jan. 20, 2022 @ 2 PM ET / 11 AM PT It can cost you up to 25X more to acquire a new customer than it does to retain your current ones. It's almost unbelievable, but it's true. If you ever wanted a reason to revamp your customer marketing and customer experience (CX) strategy, now you have it! During…
Take Steps Now To Ensure The Future Of Your Brand

Take Steps Now To Ensure The Future Of Your Brand

As the world slowly starts to shift into recovery mode from the Covid-19 pandemic, companies need to capitalize on the trust and credibility they’ve built with their clients. This infographic from LinkedIn features a wide range of tips on how to evolve digital marketing and outreach strategies, as well as…
State of Sales Technology: Top Brands Adopting New Applications & Approaches To Increase Reps’ Productivity And Efficiency

State of Sales Technology: Top Brands Adopting New Applications & Approaches To Increase Reps’ Productivity And Efficiency

The bottom line in this digital-first climate is it's a buyer's world and sales reps are just living in it. Between the desire for self-service buying journeys and increased expectations for relevance and personalization, there are various contradictory demands emerging concurrently, driving new opportunities and needs for sales technology. Though sales tech has always been an essential component of the…
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