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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Marketing Automation: Getting It Right The First Time

Insights From Industry Leading Experts On How To Build A Successful Demand Generation Strategy This online roundtable features the top thought-leaders in the demand generation industry sharing insights on the steps companies large and small can take in the early stages of a marketing automation rollout in order to achieve long-term success. Roundtable Participants: Jeff Pedowitz, President, The Pedowitz Group…

Crawl, Walk, Run: Taking Baby Steps To Building A Successful Demand Gen Strategy

The fundamental principle of achieving anything big is by starting off small. And, when it comes to developing successful demand generation and lead management programs, nothing could be closer to the truth. Many companies have fallen down in their early attempts to automate their marketing and lead management because they added too much complexity too quickly, without having sufficient resources…

A Building Block Approach To Engagement Marketing

To be successful in today's highly interactive and social environment, marketers need to collect and analyze information about prospective buyers. Rather than attack prospects with information they don't want or need, companies should take a step back, observe prospects' behavior and respond in a timely fashion with relevant information. Marketing automation can help companies create successful conversational marketing campaigns.You'll Learn:…

Ten Steps to Effective Email Marketing

Download this white paper to review the latest strategies and actionable steps to deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape. The paper provides a roadmap for developing compelling, relevant content, managing customer data and establishing a single view of customers. This white paper is brought to you by Aprimo, the leader in marketing automation…

Content's Role in Real-Time Marketing

Featuring Monique Reece, Author of the new Book “Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution” In this fast-paced one-hour webinar, renowned business strategist, author and educator, Monique Reece, will address how the impact of content marketing can be maximized using her unique P.R.A.I.S.E. methodology (Purpose, Research, Analyze, Implement, Strategize,…

A New Blueprint For Buyer-Driven Demand Generation Strategy

This new white paper is a great resource for enterprise companies looking to map their demand generation strategies to the new buyer-driven process. Authored by Left Brain Marketing, a leading Silicon Valley-based marketing consultancy, this white paper builds around a six stage framework, providing marketers with a structure for nurturing and lead scoring activities to support the buyer-driven process, as…

The Price Tag of the Anonymous Buyer

The Huge B2B Sales Opportunity You're Missing; Anonymous Website Visitors Research by DemandGen Report and SiriusDecisions shows that nearly 60% of B2B sales leads are now website-generated, with more than 40% of potential buyers doing "stealth" vendor evaluations, yet leaving barely a trace of their identity. This prospect anonymity -- a.k.a. "lead leakage" -- represents a vast sink hole in…

Avoiding the Lead Gen Tradeoff

Strategies To Improve Web Form Conversions Without Sacrificing Lead Quality Data for Your Company Your guide to increasing conversions with shorter forms...without losing valuable data Learn about Real-Time ID of your B2B web traffic Increase conversions with enhanced, standardized data quality at point of entry Better data in Salesforce.com and other CRM systems Improved lead distribution and lead scoring Download…

Emergence of the Social Delivery Platform New Social Media Strategies for White Paper Lead Gen

For the past 15 years there has been no innovation in the way white papers for business‐to‐business (B2B) sales lead generation have been delivered. The purpose of this paper is to introduce a revolutionary new way to place white papers at the center of social marketing programs for the purpose of lead generation—Programs that will generate more high quality leads…

Dreamforce Preview - Solution Spotlight 2010

If you are one of the 20,000 + heading out to Dreamforce this week, we wanted to point out a few hot new sales and marketing solutions you may want to check out. Even if you aren't attending the event this year, we encourage you to check out these 5 Hot New Sales & Marketing Apps, which will help you…

The Distributed Marketing Frontier: Realizing the Dream of Truly “Glocal” Marketing

For large distributed marketing functions that support localized marketing efforts, managing brand consistency, communication, and customer engagement is an ongoing challenge. But, managing communication and brand compliance in this environment can be extremely challenging. There are often conflicting goals between corporate marketing and local entities, such as agents, branches, or field offices. Corporate marketing is tasked with developing a consistent…
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