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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The New Marketing Model For Financial Services

Webinar: The New Marketing Model For Financial Services   Research Study Breaks Down Shifts In Client Behaviors And Top Strategies Of Engaging Across Channels Looking to keep pace with the changing behaviors of their digitally connected client base, financial marketers are shifting from traditional models of selling based purely on brand reputation and referrals to engaging customers across a variety…

Have Enough of the Right Content to Optimize Lead Nurturing Results?

Optimize your lead nurturing results to get the most out of your pipeline, selling resources and demand management investments. You may have hired journalists, invested in tools and technologies, or added content focused agencies. But you still don't have enough of the right content to meet your nurture stream requirements.

Infographic: 7 Tips For Email Marketing In 2014

  Email marketing is essential for communication with current and potential customers and one of the top ways to distribute high-quality branded content and generate leads. This infographic from Internet Marketing Inc. offers steps to leveraging email marketing as part of your integrated digital marketing strategy in the coming year.

Infographic: 9 Steps To Content Creation

Compelling content requires finding great sources, meeting deadlines and building in time for editing. Spundge, a content platform vendor, has compiled this infographic that outlines the critical steps to generating content that influences prospects and moves them along the pipeline.

Infographic: What Makes A Successful Content Marketer?

Nearly three quarters (73%) of marketers said they are creating more content than they did just a year ago, according to this infographic from LinkedIn. In addition, 42% of B2B marketers consider themselves effective at content marketing, up from 36% last year.

Infographic: A Marketer's Guide To Dreamforce

For marketers, there is plenty to do and see at Dreamforce. This infographic from Demandbase highlights some of the most relevant sessions for marketers, plus a few of the coolest parties.
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