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Web Seminars

5 Simple Steps To Becoming A Content Curation Rockstar

Content curation, the process of finding, organizing and sharing online content, is increasingly a widely adopted content marketing strategy used to establish thought leadership, increase search engine rankings, educate prospects, fuel social media channels and boost overall lead generation. In this webinar, Pawan Deshpande, CEO of Curata, will walk you through the basics of content curation, use cases of how…

Marketing’s Missing Links: Integrating Channels, Campaigns & Reporting

On-Demand • View Now » Using disparate systems for email campaigns, online events, social media and web tracking only takes sales and marketing part of way towards engaging prospects. Many progressive teams are realizing they need holistic tools and tactics to see the full picture on buyer behavior. During this webcast, we’ll hear case study examples from Andrew Gaffney, Editor…

Lead Nurturing: The Blueprint for Building Successful Campaigns

 This webinar will present case study examples and guidance around how marketers can successfully build successful lead nurturing campaigns, with specific insights into: The Right Content Offers for Nurturing Programs Customizing Email Offers/Landing Pages for Nurture Campaigns Developing the right cadence and sequence to increase relevancy and response

An Exclusive Look Inside The Mind Of Today's B2B Buyer

We all know that the B2B buying environment has changed dramatically in recent years. But just how do these changes impact buying behavior, and what do they mean for B2B sales and marketing professionals? These are some of the questions addressed in the third annual Inside The Mind Of The B2B Buyer Survey, conducted by Demand Gen Report and sponsored…

Marketing Automation Enables – Not Drives – Optimized Lead Generation Programs

Learn why integration of actionable data, content messaging and human touch has a direct impact on the output of your lead generation programs, and how marketing automation technology helps to enable – not drive - sales results. Recent research reveals that 75% of B2B CMO’s report their biggest challenge is generating high quality leads. Despite this, only 19% have fully…

How to Break Down Marketing Silos to Improve Collaboration and Alignment

 For years, organizations have been challenged with departmental silos that prevent them from communicating with their customers in a coherent and clear voice. The ascendancy of social media and the marketing department's failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure…

Developing an Effective Mobile Engagement Strategy

Live Date: Thursday, September 27, 2012 at 12 PM ET / 9 AM PT - Register Today! Consumers want to shop on their mobile devices, but they often encounter issues: four in five consumers experience problems when conducting transactions on mobile devices and 43 percent of those that experience problems abandon the transaction. A good mobile engagement strategy can offer…