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What’s Working in B2B Advertising: B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19

What’s Working in B2B Advertising: B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19

With events and face-to-face engagement off the table, B2B marketers have been forced to accelerate the transition toward a digital-only mindset. While some traditional strategies have taken a backseat, others are being tweaked and expedited to cater to audiences working from home. This has led B2B organizations to rethink their ad strategies and shift ad dollars to drive greater demand…
Intent Data: It’s Becoming A Key Ingredient For Revenue Growth

Intent Data: It’s Becoming A Key Ingredient For Revenue Growth

The increased utilization of intent data among B2B organizations has already been well documented in research reports and case studies. However, while deployments are expanding, many B2B orgs view intent data solely as a source to flag companies that may be in research mode for immediate marketing or sales outreach. However, a new study from Demand Gen Report has uncovered…
2020 B2B Buyer Behavior Study: Purchase Plans Still Progressing Despite Disruption, But With Increased Expectations For Relevance & Personalization

2020 B2B Buyer Behavior Study: Purchase Plans Still Progressing Despite Disruption, But With Increased Expectations For Relevance & Personalization

Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway from the survey of 212 B2B business professionals was…
The State Of Martech: Marketers Temper Appetite For Tech With Strategy & Savvy

The State Of Martech: Marketers Temper Appetite For Tech With Strategy & Savvy

In the current state of martech, B2B marketers’ enthusiasm for technology seems to have cooled. There is a palpable shift away from adding to the tech stack for the sake of having the latest tech, which has been replaced with a more cautious approach. There is also a trend of a consolidation with vendors. Marketing technology is not the end…
2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics

2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics

In this time of social distancing and economic uncertainty, it is more important than ever for B2B organizations to be smart and efficient with their marketing investments. Since many companies have had to pivot and shuffle budgets away from in-person events to digital channels, revenue teams are taking a much harder look at which investments are driving engagement and helping…
What’s Working In Demand Generation? Rethinking Traditional Channels & Testing New Tactics To Boost Buyer Interest & Engagement

What’s Working In Demand Generation? Rethinking Traditional Channels & Testing New Tactics To Boost Buyer Interest & Engagement

As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. With in-person engagement off the table for the time being, fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers in a digital-only environment. "This is…