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Infographics

6 Social Media KPIs: A Field Guide

6 Social Media KPIs: A Field Guide

With social media stepping up as a viable strategy for driving leads and engagement, B2B marketers need new KPIs to measure the impact of their social media content. This infographic from Brafton spotlights six KPIs marketers should analyze to measure the success of their social media strategies, including buyer feedback…
LinkedIn: A Sales And Marketing Tool B2B Companies Can’t Ignore

LinkedIn: A Sales And Marketing Tool B2B Companies Can’t Ignore

LinkedIn has transformed from a mere networking platform into a powerful B2B marketing tool, with 71% of marketers using it to share their branded content with key buyers. This infographic from SalesIntel highlights B2B buyer usage stats and shows how marketers are incorporating LinkedIn into their lead generation and engagement…
Marketing Automation Helps Companies Move Forward Successfully

Marketing Automation Helps Companies Move Forward Successfully

It's no surprise that marketing automation has seen a major uptick in adoption in 2021, with research from Demand Gen Report showing that 75% of marketers are implementing at least one marketing automation tool to ensure operational efficiency. This infographic from SalesIntel highlights stats about marketing automation's impact on B2B,…
How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and…
12 B2B Marketing Intelligence Insights They Don’t Want You To Know

12 B2B Marketing Intelligence Insights They Don’t Want You To Know

Although B2B marketers are focused on adopting more data-driven strategies, there are still some common pitfalls marketers face with their data acquisition and usage. This infographic highlights research findings from Inbox Insight about B2B audience intelligence, exploring key trends such as the impact of AI on prospect identification, the challenges…
When Designing A CTA, Pay Attention To…

When Designing A CTA, Pay Attention To…

An effective call to action (CTA) results in higher conversion rates and/or generates new leads to pursue, making them a critical tipping point for campaign ads and emails. This infographic from Liana Technologies provides insights into how to craft effective CTAs, focusing on the importance of word choice, design and…
Get To The Heart Of Your Ideal Audience

Get To The Heart Of Your Ideal Audience

Targeted content is essential for helping B2B organizations reach their target audience, as 62% of B2B buyers rely on content that caters to their needs to reach a B2B purchase decision. This infographic from LinkedIn Marketing Solutions highlights how organic content leads to brand growth, and provides some tips for…
9 Amazing Tips: How To Create SEO Friendly Content

9 Amazing Tips: How To Create SEO Friendly Content

With websites proving to be the second most popular source to generating buyer interest, it’s up to marketers to ensure their website content is visible in all possible search engines. This infographic from Grazitti Interactive spotlights nine tips for making marketing content more SEO-friendly, including the importance of keywords, how…
Key Statistics Emphasizing The Significance Of Digital Advertising

Key Statistics Emphasizing The Significance Of Digital Advertising

Digital advertising is critical for engaging B2B buyers, as 56% of buyers cite web searches as their primary means of reaching a purchasing decision. This infographic from SalesIntel explores statistics about how social media, mobile and video have enhanced B2B digital advertising and provides tips on how to improve digital…