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Infographics

Spending On Sales Processes Outweighs Messaging

Spending On Sales Processes Outweighs Messaging

With election season upon us, politicians aren’t the only ones who are flip-flopping on the issues. Companies say that sales messaging is what drives deals, but they are investing more in processes, according to a recent survey of B2B marketing and sales executives by Corporate Visions . This infographic outlines…
8 Ways To Get B2B Demand Gen Back On Track

8 Ways To Get B2B Demand Gen Back On Track

B2B marketers are challenged with finding the right mix of technology and budgets for successful demand generation campaigns. This infographic from Spear Marketing Group highlights key findings from a recent study that analyzed the technology, content and demand generation tactics being used by leading B2B marketers. [Click To Expand] Source:…
The Perils Of Manual Demand Generation Processes

The Perils Of Manual Demand Generation Processes

Even in today’s tech-savvy marketing environment, inbound and outbound demand generation processes still require a lot of manual intervention. This infographic from Integrate highlights how a lack of automation can impact marketing activities. [Click To Expand] Source: Integrate
7 Reasons To Clean Your Data

7 Reasons To Clean Your Data

Even if you just cleaned your database, 5% of it goes bad every month. This prevents reps from reaching the right people, getting routed the right leads and hitting their revenue numbers. This infographic from InsideView highlights seven ways dirty data is a drain on sales and marketing organizations. [Click…
Steps To Building A Data-Strong Organization

Steps To Building A Data-Strong Organization

For a well-rounded marketing strategy, B2B companies need a healthy flow of accurate data on their target industries and prospects. This infographic from Data.com highlights how data-driven organizations are positioned to identify high-value accounts and tailor campaigns to different audiences.
Perception Vs. Reality In Content Marketing

Perception Vs. Reality In Content Marketing

Modern marketers have worked hard to fill voids in their content marketing initiatives, but are their efforts making the grade? This infographic from Highspot looks at the gaps between perception and reality when it comes to content creation, distribution and collaboration with sales. [Click To Expand] Source: Highspot
How Companies Are Building Their Marketing Stacks

How Companies Are Building Their Marketing Stacks

The marketing technology stack includes tools for analytics, lead nurturing, lead conversion and awareness. However, the marketing automation adoption rate is just 60% for companies with annual revenue of more than $500 million, and even less for smaller firms. This infographic from TechnologyAdvice breaks down how marketers are investing in…
Content Curation In B2B Marketing

Content Curation In B2B Marketing

Content curation is being leveraged by a majority (82%) of B2B marketers to help establish an online presence and build brand authority, according this infographic from Inboundli. The infographic outlines the various challenges content curation aims to overcome and highlights popular formats and channels. [Click To Expand] Source: Inboundli
Branding In The Digital Age

Branding In The Digital Age

As marketing communication shifts to digital platforms, marketers have to share their branding message through channels such as social media, mobile applications and video. This infographic, created by the New Jersey Institute of Technology’s Online Master in Business Administration program, visualizes the importance of branding across all digital marketing efforts…